Ben McGrath
Graduate, Advanced Diploma of Business (Marketing) major in Sport

Ben’s thoughts on his time at APM are below:

1. What made you choose to study at APM?
   
   The laid back and friendly learning environment.
   
   
2. What were you doing previously to studying at APM?
   
   Working in retail at BBQ’s Galore!
   
   
3. What did you enjoy about the course you studied?
   
   The broad base of knowledge covered by the course. The friends made while studying.
   
   
4. What was your goal when you enrolled at APM?
   
   To successfully complete the course and gain employment in a marketing role.
   
   
5. What is your current job title, company name and job description?
   
   Marketing Assistant, Rip Curl International.
   
   
6. Describe what your current role involves?
   
   I work within a global marketing unit that is based in Australia and USA. I work on global and regional events and marketing initiatives.
   
   
7. How did you find your current job?
   
   Whilst doing my internship at Rip Curl’s Sydney sales office, I found out about the Marketing Assistant position and applied. I then moved to Torquay (Bells Beach) Victoria to take up the position.
   
   
8. What were the most successful aspects of the APM course?
   
   The internship programme for me was the single most important part as it got me into the industry that I wanted to be in and eventually led to my current position.
   
   
9. What advice do you have for other APM students hoping to break into your field?
   
   Work hard for what you want and don’t give up. The surf industry is a very fast moving and exciting one.
   
   
10. Did you find it easy or hard to get a job after you graduated?
    
    I was offered my job through my intern company before I had graduated.
    
    
11. What other career goals or aspirations do you have?
    
    I would like to become the Head of Marketing for a global surf company and then of course, the top job – CEO!