Vanessa Grahame
Graduate, Diploma Business (Marketing) major in Sport

Vanessa's thoughts on her time at APM are below:

1. What made you choose to study at APM?
   
   References from past students.
   
   
2. What were you doing previously to studying at APM?
   
   I was employed at Information Resource Development Pty Ltd as a researcher. My day-to-day duties involved discussing future marketing plans with Australian companies.
   
   
3. What did you enjoy about the course you studied?
   
   Practical teaching from experts in the field rather than academics and the flexibility of the course for full-time working professionals.
   
   
4. What was your goal when you enrolled at APM?
   
   To learn the mechanics of marketing, particularly in reference to my love of sport and ultimately become employed in a marketing role.
   
   
5. What is your current job title, company name and job description?
   
   Business Development & Marketing Manager, Let's Launch Promotions & Marketing.
   
   
6. Describe what your current role involves?
   
   Proactively seeking new business opportunities for Let's Launch. Pitching for new business. Presenting Let's Launch to potential clients. Executing creative and strategic below-the-line marketing campaigns for clients.
   
   
7. How did you find your current job?
   
   Let's Launch was a previous client of mine and the Director Jo Nagle and I had a great relationship. A role became available which was my opportunity to enter the field of marketing which I gladly accepted a year ago.
   
   
8. What were the most successful aspects of the APM course?
   
   My results confirmed my goal to work in marketing - to increase my understanding of marketing theory and it's practical applications.
   
   
9. What advice do you have for other APM students hoping to break into your field?
   
   Get as much practical experience as possible, speak to the professionals, get involved and get noticed. Work experience usually offers you a foot in the door and if you prove yourself, you might get offered something more permanent.
   
   
10. Did you find it easy or hard to get a job after you graduated?
    
    I certainly found that the reputation of APM immediately impressed my current employer and made her decision to hire me even easier.
    
    
11. What other career goals or aspirations do you have?
    
    To consolidate and grow my position within Let's Launch. Continually improve my skills in the full scope of marketing disciplines. Introduce these new skills to further enhance Let's Launch offering.
    
    
12. What other initiatives have you taken to help your career?
    
    Completing my BA Media at university, doing computer and other various courses, gaining extensive work experience including live television work with Rove Live, writing local newspapers articles and working with the international media contingent at the Sydney Olympic Games. Attending training and networking days when the opportunities arise.