Advertising

What is Advertising?

Communication is your passion – persuasion is your middle name. Scream your product’s message out via print, billboards, online and TV. Create advertising campaigns that dare to be different.

It’s a form of communication aimed to promote – and ultimately sell – a product. Advertisements feature the name of the product/ service and point out key benefits to the consumer. Whether it’s a pair of shoes, car, drink or holiday on offer, advertisers attempt to rouse the interest of target groups, then cleverly convince them to purchase their product.

The advertising gurus of today’s world use a medley of innovative mediums to promote their products - print, viral (email), online (adverts on website), radio, ambient (out of home), outdoor (billboards), TV and SMS.

As an advertising graduate, you’re in for an exciting career, working as a creative, account manager, media services person or strategy developer.

APM offers the following advertising specific higher education qualifications:

Bachelor of Business (Advertising) – available on-campus and via flexible and online learning
Advanced Diploma of Business (Advertising) – available via flexible and online learning only

It also offers the following vocational education options:

BSB60507 Advanced Diploma of Marketing - available on-campus only
BSB51207 Diploma of Marketing – available on-campus only

Professional Development Workshops

Experiential and Promotional Marketing
Business Law for Marketing Communications

For the full range of optional APM Professional Development Workshops, click here.

Enquire to find out course information, study options, and fee help.

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Jess Lourigan
Graduate, APM Training Institute, Advanced Diploma of Marketing specialising in Public Relations.
Current student, APM College of Business and Communication, Bachelor of Business (Public Relations).

There were many things that attracted me to APM – the accelerated course structure, on internship placement within the public relations industry, and the fact that students are taught by practicing industry professionals.

I really appreciated the way the college offered students great opportunities to network and make valuable contacts. Plus the fact that the college is strongly linked to the Public Relations Institute of Australia – that was extremely important to me.

I want to complete my APM College degree and ultimately gain my Masters in Communications. Long-term I see myself running my own consultancy. Anything is possible with an APM qualification!

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