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Advanced Diploma of Business (Advertising)

Advanced Diploma of Business (Advertising)

The Advanced Diploma of Business (Advertising) is a higher education course for students who wish to continue their academic and professional development in this area of specialisation. Comprised of eight core and eight specialisation subjects, the Advanced Diploma ensures that graduates have the requisite knowledge in both business management and advertising.

CRICOS Course Code: 066188D
Duration: 104 weeks full-time
Intakes: January, March, May, July, August and October
Location: Flexible and online learning only
FEE‑HELP: Available for Australian students
Study options for Australian students: Flexible and online learning only

Graduates of the Advanced Diploma of Business (Advertising) are able to apply for advanced standing into a Bachelor of Business (Advertising) qualification.

There are two sides to the advertising world – the creative and the account side. All types of organisations are spending big dollars across diverse channels to communicate with their customers so expect a fast, action orientated career.

Graduate Outcomes

  • Account Assistant/Executive/Manager/Director
  • Media Buying Assistant/Manager
  • Advertising Sales Assistant/Manager
  • Senior Account Manager
  • Agency Director.

Course outline

Level 100
MGT101 Management Principles and Practices
ACC101 Fundamentals of Management Accounting and Business Finance
ECO101 Economics in a Business Environment
MKT101 Understanding Marketing
ADV101 Understanding Advertising
PRN101 Understanding Public Relations
MKT102 Introduction to Consumer Behaviour
MKT103 Marketing Communications

Level 200
ACC201 Introduction to Applied Finance
STAT201 Introduction to Quantitative Methods
LAW201 Introduction to Business Law
IND201 Industry Engagement
ADV201 Brand Building
MKT201 Marketing and Audience Research
ADV202 Implementing Advertising Strategy
ADV203 Advertising Copywriting
ADV204 Visual Communications

Enquire to find out course information, study options, and fee help.

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APM Student Jess Lourigan

Jess Lourigan
Graduate, APM Training Institute, Advanced Diploma of Marketing specialising in Public Relations.
Current student, APM College of Business and Communication, Bachelor of Business (Public Relations).

There were many things that attracted me to APM – the accelerated course structure, on internship placement within the public relations industry, and the fact that students are taught by practicing industry professionals.

I really appreciated the way the college offered students great opportunities to network and make valuable contacts. Plus the fact that the college is strongly linked to the Public Relations Institute of Australia – that was extremely important to me.

I want to complete my APM College degree and ultimately gain my Masters in Communications. Long-term I see myself running my own consultancy. Anything is possible with an APM qualification!

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