BSB60507 Advanced Diploma of Marketing
HAVE YOU ALWAYS DREAMED OF A CAREER IN ADVERTISING?
The advertising gurus of today's world use a medley of innovative mediums to promote their products - print, viral (email), online (adverts on website), radio, ambient (out of home), outdoor (billboards), TV and SMS. As a graduate, you're in for an exciting career, working as a creative, account manager, media services person or strategy developer. Full-time students can graduate with APM's vocational Advanced Diploma in just 20 weeks of study (plus breaks) with significant workplace experience! You will learn how to critically reflect on the roles and responsibilities of marketing, engage and influence target audiences and apply marketing theories and practices across a range of industries and sectors.
Building on the vocational Diploma of Marketing, the Advanced Diploma will prepare you to make strategic decisions in the corporate world.
We are happy to assess your eligibility for course credit based on previous studies and/or informal learning.
We have designed professional development workshops (at no additional cost) to allow you to gain advertising specific knowledge from industry experts. These optional workshops give students the opportunity to develop additional skills and training in this area of interest. Together with APM's coveted (optional) internship program, you will be well positioned for an entry to middle management role within the advertising industry. More info
BSB60507 Advanced Diploma of Marketing
| CRICOS Course Code: | NSW 067436G, QLD 070322B |
| Duration: | 2 study periods of 10 weeks, 20 weeks full‑time |
| Intakes: | February, April, July and October |
| Location: | North Sydney campus and Brisbane campus (Brisbane location is available to Australian students only) |
| VET FEE-HELP: | Available for Australian students |
| Study options for Australian students: | Full-time |
| Study options for overseas students: | Full-time |
Course structure
A total of 8 units must be successfully completed for this qualification. 4 core marketing units and 4 elective units are offered at APM as per the 'BSB60507 Advanced Diploma of Marketing units of competency' below.
Assessment methods
Assessment is conducted through a range of methods including written examinations, case studies, projects, reports, group work and presentations.
Internship Program
Advanced Diploma of Marketing students have access to the optional Internship Program. This highly successful program provides students with the opportunity to apply their knowledge and skills in industry two days per week during their course.
Career Outcomes
- Marketing Director
- Marketing Strategist
- National or Regional Marketing Manager
BSB60507 Advanced Diploma of Marketing units of competency
Core marketing units
BSBMKG608A - Develop organisational marketing objectives
BSBMKG609A - Develop a marketing plan
BSBMKG607B - Manage market research
BSBMKG603B - Manage the marketing process
Elective units
BSBFIM601A - Manage finances
BSBPMG510A - Manage projects
BSBMGT605B - Provide leadership across the organisation
BSBMKG605B - Evaluate international marketing opportunities
Enquire to find out course information, study options, and fee help.
