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APM's Bachelor of Business (Advertising)

Bachelor of Business (Advertising)

The APM Bachelor of Business (Advertising) has been developed to enable emerging practitioners to understand the nature of advertising in a business environment. You will learn to develop creative advertising ideas that engage audiences and create campaigns that move target markets.

CRICOS Course Code: 062177F

Duration: 6 study periods, 2 years full‑time, 4 years part‑time
Intakes: March, July and October
Location: North Sydney , Brisbane and flexible and online learning
FEE‑HELP: Available for Australian students
Study options for Australian students: Full-time, part-time, and mixed mode
Study options for overseas students: Full-time
Entry requirements: Completion of year 12 with a minimum ATAR of 63.40 or UAI of 60.00 (or equivalent) and for overseas students an IELTS of 6.0 academic (minimum score of 5.5 in each band). You may be required to participate in a phone or face-to-face interview.

Graduate Outcomes

  • Account Assistant
  • Account Executive
  • Media Buying Assistant/Manager
  • Advertising Sales Assistant/Manager
  • Senior Account Manager
  • Agency Director

Course Outline

Level 100

MGT101 Management Principles and Practices
ACC101 Fundamentals of Management Accounting and Business Finance
ECO101 Economics in a Business Environment
MKT101 Understanding Marketing
ADV101 Understanding Advertising
PRN101 Understanding Public Relations
MKT102 Introduction to Consumer Behaviour
MKT103 Marketing Communications

Level 200

ACC201 Introduction to Applied Finance
STAT201 Introduction to Quantitative Methods
LAW201 Introduction to Business Law
IND201 Industry Engagement
ADV201 Brand Building
MKT201 Marketing and Audience Research
ADV202 Implementing Advertising Strategy
ADV203 Advertising Copywriting
ADV204 Visual Communications

Level 300

MGT301 Corporate Social Responsibility
MGT302 Strategic Management
IND301 Industry Placement
ADV301 International Advertising
ADV302 Media Planning and Buying
Elective 1 Level 300 Approved Study***
Elective 2 Level 300 Approved Study***

Elective Subjects

MGT305 Small Business Management
MGT306 Learning and Development
MGT307 Sales and Promotion

***Students can choose from these electives or any other Level 300 subject from the Bachelor of Business program. These courses are subject to availability as not all subjects are offered at all times

Enquire to find out course information, study options, and fee help.

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APM past student Lucienne Solomons

Lucienne Solomons
Online Events Assistant, Sulake (Habbo Hotel Virtual Online Community)
Graduate, APM, Advanced Diploma of Marketing Events

I loved everything about my APM experience! The friendly lecturers, variety of subjects covered and the industry experience were brilliant. Smaller classes meant that we became a close knit group of friends and the interesting assessments gave us the opportunity to work both in groups as well as individually. We were offered endless volunteer opportunities in a variety of fields such as Fashion Week, charity events, private functions etc. This allowed me to apply the knowledge and skills I was learning in class to the roles I was given at these events. ...more