APM Professional Development Workshops
APM College of Business and Communication has a reputation for the delivery of industry relevant programs and courses. To ensure our graduates are ready for employment, APM offers students the opportunity to participate in APM’s range of optional Professional Development Workshops.
Developed through industry consultation, these workshops give students additional skills and training in their areas of interest. Offered throughout the year, students can select any or all the available workshops to gain additional skills and knowledge. Respected by industry, these workshops provide our graduates with a real advantage when entering the workforce.
Note: These workshops are optional for all APM students and are provided at no cost. They are run over 2-3 days outside of course hours, and are not recognized in the Australian Qualifications Framework.
Artist Management
Understanding the ins and outs of managing artists in the entertainment industry – from securing record and publishing deals through to protecting artist’s rights and intellectual property – is critical for success in this competitive industry. In addition, you will develop and understanding of the network of support available to artists from associations such as APRA, AMCOS and the PPCA.
Business Law for Marketing Communications
You will learn the basics of the Australian legal system, where it originated from and how it works. All marketing and communications professionals need an understanding of the laws that affect the marketing, events and sport management and entertainment industries. Introduction to Business Law provides you with a working knowledge of contracts, responsibilities and restrictions.
Managing and Co-ordinating Sportspeople
To appreciate the complexities of managing high profile sporting athletes, teams or groups you need to go behind the scenes and experience the dynamic planning processes that support them in achieving their sporting goals. This workshop provides an overview of sports management from co-ordinating
training schedules to booking large scale venues. You will gain insights into the intricacies of managing and co-ordinating our sporting stars of the future.
Sports Events and Spectator Management
This workshop deals with the planning, development financing and management of sports events - whether it be a local cricket competition or the Rugby World Cup. You will closely examine the issues of venue management, risk assessment and management from a sports perspective. Keeping event attendees safe via a comprehensive spectator or crowd management plan is the responsibility of the event manager. Taking into account relevant legislation and the Australian Standards in Risk Management, you will examine methods of identification and analyse the risks associated with large crowds.
Media Training
This workshop will teach you how to use the media. You will examine the characteristics of each of the main media (radio, television, newspapers, magazines and online channels), and the skills required when being interviewed by journalists. You will learn how advertisers and PR specialists build a media mix and how achieve effective reach and frequency targets for their messages.
Experiential and Promotional Marketing
Experiential marketing attempts to connect with consumers in personally relevant and memorable ways, communicating the essence of a brand through a personalised experience. This is crucial to connecting with Generation Y who distrusts traditional advertising. Promotional marketing aims to make you take action immediately – giving consumers a reason to make the purchase today, rather than tomorrow. Combined, these marketing techniques are changing the way we view marketing and dramatically altering our engagement with consumers.
Public Relations Fundamentals
This workshop is the starting point for people wanting to get into the public relations (PR) and marketing sectors. It examines the definition, theory, functions and processes of PR. You will learn about communications theory, as well as the most appropriate forms of PR for different targets and different objectives.
PR Communications Theory and Research
Public relations is based on a number of disciplines, including behavioural sciences. In this workshop you will examine some of the theories that underpin today’s public relations practice. You will also learn more about public relations research as a basis of initiating and measuring communication programs.
PR Strategy and Management
This workshop will teach you about the applications and power of public relations. You will understand how to use public relations as a tool for corporate image building and public affairs, government relations and lobbying, crisis management, employee communication, financial and investor relations.
Event Project Management
This workshop will enable you to understand event concept development, venue selection, basic risk and crowd management and event financing. Event management theories are combined with project management concepts and real life risk management and legal issues.
Enquire to find out course information, study options, and fee help.
