Bachelor of Business

The APM Bachelor of Business has been developed to allow students to gain a broad understanding of the domestic and international business environment. As a student, you will develop the skills and knowledge that enable you to research, analyse and interpret the business environment. Your critical thinking skills will enable you to identify strategic opportunities for organisations and develop strategic business and marketing plans.

CRICOS Course Code: NSW 066184G / NSW 071673D (Accelerated), QLD 070816B
Duration: 6 study periods, 2 years full‑time (Accelerated),
3 years full-time, 4-6 years part-time
Intakes: March, July and October
Online Learning Intakes: January, March, May, July, August and October
Location: North Sydney, Brisbane  and flexible and online learning
FEE-HELP: Available for Australian students
Study options for Australian students: Full-time, part-time and mixed mode
Study options for overseas students: Full-time
Entry requirements: Completion of year 12 with a minimum ATAR of 63.40 or UAI of 60.00 (or equivalent). Overseas students and IELTS of 6.0 academic (minimum score of 5.5 in each band). You may be required to participate in a phone or face-to-face interview.

The Bachelor of Business provides a broad range of electives in marketing, public relations, events and advertising so that you can study your area of interest. Combining core business knowledge and skills with a range of electives provides varied career options and paths. Graduates who seek employment with national or international companies will find opportunities in both Australia and overseas.

Similarly, this degree provides owners or managers of SME’s (small or medium sized enterprises) with the knowledge and skills to drive their business in competitive markets. Upon graduation, these managers/owners will be able to strategically position their companies and business systems so as to build a competitive advantage.

Graduate Outcomes

  • Customer Service Supervisor
  • Marketing or Event Co-ordinator
  • Administration Co-ordinator or Supervisor
  • Management roles within SME’s.

Course Outline

Level 100

MGT101 Management Principles and Practices
ACC101 Fundamentals of Management Accounting and Business Finance
ECO101 Economics in a Business Environment
MKT101 Understanding Marketing
MKT102 Introduction to Consumer Behaviour
Elective 1 Level 100 Approved Study*
Elective 2 Level 100 Approved Study*
Elective 3 Level 100 Approved Study*

Level 200

ACC201 Introduction to Applied Finance
STAT201 Introduction to Quantitative Methods
LAW201 Introduction to Business Law
IND201 Industry Engagement
MGT201 Human Resource Management
MGT202 Project Management
Elective 1 Level 200 Approved Study**
Elective 2 Level 200 Approved Study**
Elective 3 Level 200 Approved Study**

Level 300

MGT301 Corporate Social Responsibility
MGT302 Strategic Management
IND301 Industry Placement
MGT303 Business Information Analysis
Elective 1 Level 300 Approved Study***
Elective 2 Level 300 Approved Study***
Elective 3 Level 300 Approved Study***

 

Elective subject selections made at 100 and 200 levels should take into account the prerequisites of electives at 200 and 300 levels. Please contact a Course and Careers Advisor for more information.

*Students can choose from any other Level 100 subject from the Bachelor of Business program. These courses are subject to availability as not all subjects are offered at all times

**Students can choose any other Level 200 subject from the Bachelor of Business program. These courses are subject to availability as not all subjects are offered at all times

***Students can choose from  any other Level 300 subject from the Bachelor of Business program. These courses are subject to availability as not all subjects are offered at all times

Enquire to find out course information, study options, and fee help.

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APM Student Jess Lourigan

Jess Lourigan
Graduate, APM Training Institute, Advanced Diploma of Marketing specialising in Public Relations.
Current student, APM College of Business and Communication, Bachelor of Business (Public Relations).

There were many things that attracted me to APM – the accelerated course structure, on internship placement within the public relations industry, and the fact that students are taught by practicing industry professionals.

I really appreciated the way the college offered students great opportunities to network and make valuable contacts. Plus the fact that the college is strongly linked to the Public Relations Institute of Australia – that was extremely important to me.

I want to complete my APM College degree and ultimately gain my Masters in Communications. Long-term I see myself running my own consultancy. Anything is possible with an APM qualification!

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