Event Management

What is Event and Management?

Be the planner, creator, and inspirational genius behind unforgettable weddings, festivals and parties. Visualise themes, engage clients, brainstorm projects and prepare for a fun, fast-moving and thrilling career.

An event is a type of gathering, be it a convention, fundraiser, performance, festival, media event, wedding, sporting event or party. Event management involves the project management of devising and developing an event that leaves a lasting impression on people. The person running the show is the Event Manager, who’s creative at heart, an excellent communicator and a multi-tasker.

Event marketers spend their action-packed day coming up with creative themes and formats, and liaising, organising and communicating with clients. Event marketing is an emerging field that uses events as a key element of the marketing mix for a product or service.

APM offers the following event management specific higher education qualifications:

Bachelor of Business (Event Management) – available on-campus and via flexible and online learning
Advanced Diploma of Business (Event Management) – available via flexible and online learning only

It also offers the following vocational education options:

Advanced Diploma of Marketing – available on-campus only
Diploma of Marketing – available on-campus only

Professional Development Workshops

Event Project Management
Sports Events and Spectator Management

For the full range of optional APM Professional Development Workshops, click here.

Enquire to find out course information, study options, and fee help.

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Rebecca Stynes
Events Co-ordinator, Austereo Network Sydney
Graduate, Diploma of Marketing

I chose APM because a friend had been to the college the year before and loved it. I enjoyed learning new things and activating my brain again! I was heaps of fun getting to know everyone in the class and I loved the presenting we had to do. It’s great getting up in front of people. I really learnt alot during my time at the college, stuff I use every day in my role.

I started out as National Multimedia Promotions Co-ordinator for Triple M. I took care of any online promotions that were happening in the station nationally and I managed a team of five co-ordinators spread across Australia. I am now Events Co-ordinator of the Austereo Network Sydney. This job involves looking after all station events for 2dayFM and Triple M.