Study Events Management and Marketing with APM
The Course
Event Management continues to increase in popularity as a career choice. Want to run the show? As a future Event Manager you are creative at heart, an excellent communicator and a multi-tasker. You’ll spend your action-packed day coming up with creative themes and formats, and liaising, organising and communicating with clients. Full-time students can graduate with APM’s vocational Advanced Diploma in less than one year, with significant workplace experience! We have designed specific event management workshops such as Sports Events and Spectator Management and Event Project Management (at no additional cost) to allow you to gain industry specific knowledge from industry experts. Together with APM’s coveted internship program, you will be well positioned for an entry to middle management role within the event management industry.
INTERESTED IN MARKETING AND EVENTS MARKETING?
1 year full-time (3 study periods)
Start dates in February, April, July, and October
Includes nationally recognised qualifications:
BSB51207 Diploma of Marketing
CRICOS Course Code: 067435G
BSB60507 Advanced Diploma of Marketing
CRICOS Course Code: 067436G
Subjects
BSB51207 Diploma of Marketing 
Introduction to Marketing
Interpret Market Trends and Developments
Conduct a Marketing Audit
Implement Marketing Activities
Consumer Behaviour
Plan E-Marketing Activities
Manage Fundraising and Sponsorship
BSB60507 Advanced Diploma of Marketing
Develop and Manage the Marketing Plan
Manage Market Research
Managing Finances
Project Managemen
Manage Organisational Change
Manage the Marketing Process
International Marketing
APM Specialist Subjects (optional, no cost to APM students, additional workshops tailored to industry demands)
Artist Management
Introduction to Business Law
Media Training
PR Fundamentals
PR Communications Theory and Research
PR Strategy and Management
Managing and Coordinating Sportspeople
Sports Events and Spectator Management
Experiential and Promotional marketing
Event Project Management
PLUS 200+ HOURS OF INDUSTRY EXPERIENCE
Doing an internship is a great way for you to gain workplace experience and get a true feel for what it’s like to work in the industry of your choice. This is what employers are looking for – and it makes you hot property in the employment market. A supervised internship forms a key part of your education pathway. Our internship program is unique – and we’ve hundreds of companies eager to give you practical work experience in your area of study.
Subjects may change due to student, industry and/or college requirements.
For qualification competencies, click here.
This course is available to domestic students only and is taught by APM Training Institute Pty Ltd trading as APM College of Business and Communication
ABN: 92 003 690 506, RTO No 90378.
Enquire to find out course information, study options, and fee help.
