Marketing

What is Marketing?

Develop and endorse products that the public can’t live without. Grasp what products people desire, then create, launch and position them for success. Seize the power of branding and learn what makes people tick.

Marketing is developing a product or service designed to win the hearts and minds of people. It’s about getting the right product to the right place at the right time. Marketing is a complex beast - it embraces products, sales, public relations, services, pricing, packaging, advertising and promotion, and distribution and customers.

Successful marketers not only understand their customers’ needs, they have the ability to develop a brand or service that customers actually demand. In the exciting world of marketing, you’ll build long-term relationships and customer loyalty – and discover everything from products and brands to re-launching and positioning established brands and products.

APM College of Business and Communication offers a range of qualifications in Marketing.

Higher education options:

Bachelor of Business (Marketing) - available on-campus and via flexible and online learning
Advanced Diploma of Business (Marketing) - available via flexible and online learning only

Vocational education options:

BSB60507 Advanced Diploma of Marketing - available on-campus only
BSB51207 Diploma of Marketing - available on-campus only

Professional Development Workshops

Business Law for Marketing Communications
Experiential and Promotional Marketing

For the full range of optional APM Professional Development Workshops, click here.

Enquire to find out course information, study options, and fee help.