Advanced Diploma of Business (Marketing)
The Advanced Diploma of Business (Marketing) is a higher education course for students who wish to continue their academic and professional development in this area of specialisation. Comprised of eight core and eight specialisation subjects, the Advanced Diploma ensures that graduates have the requisite knowledge in both business management and marketing.
| CRICOS Course Code: | NSW 066189C / NSW 071670G (Accelerated), QLD 070820F |
| Duration: | 4 study periods, 1.5 years full‑time (Accelerated), 2 years full‑time |
| Intakes: | January, March, May, July, August and October |
| Location: | Flexible and online learning only |
| FEE-HELP: | Available for Australian students |
| Study options for Australian students: | Flexible and online learning only |
Graduates of the Advanced Diploma of Business (Marketing) are able to use their prior study, 16 credits, as part of their progression to a Bachelor of Business qualification.
Working in a marketing position, you will learn about customers, organisations and how things work. You’ll work with products or services and may be required to liaise with advertising, digital and PR agencies in an effort to communicate with your customers.
Graduate Outcomes
- Marketing Assistant/Co-ordinator/Manager/Director
- Product Manager
- Channel Manager
- Brand Manager
- Senior Management/General Management roles.
Course Structure
Level 100
MGT101 - Management Principles and Practices
ACC101 - Fundamentals of Management Accounting and Business Finance
ECO101 - Economics in a Business Environment
MKT101 - Understanding Marketing
ADV101 - Understanding Advertising
PRN101 - Understanding Public Relations
MKT102 - Introduction to Consumer Behaviour
MKT103 - Marketing Communications
Level 200
ACC201 - Introduction to Applied Finance
STAT201 - Introduction to Quantitative Methods
LAW201 - Introduction to Business Law
IND201 - Industry Engagement
ADV201 - Brand Building
MKT201 - Marketing and Audience Research
MKT202 - Marketing Strategy
MKT203 - Business-2-Business Marketing
MKT204 - Service Marketing
Enquire to find out course information, study options, and fee help.
