Bachelor of Business (Marketing)
Bachelor of Business (Marketing)
The APM Bachelor of Business (Marketing) has been developed to enable emerging marketing professionals to understand the role and nature of marketing in a contemporary business environment. You will learn how to engage and influence target audiences and apply marketing theories and practices a range of industry contexts. You will gain the foundation, knowledge and skills in marketing that will enable you to pursue a career in marketing across a range of sectors and industries – from fast mover consumer goods (FMCG) to sports and entertainment.
CRICOS Course Code: 062178E
Duration: 6 study periods, 2 years full‑time, 4 years part‑time
Intakes: March, July and October
Location: North Sydney, Brisbane and flexible and online learning
FEE‑HELP: Available for Australian students
Study options for Australian students: Full-time and part-time, and mixed mode
Study options for overseas students: Full-time
Entry requirements: Completion of year 12 with a minimum ATAR of 63.40 or UAI of 60.00 (or equivalent) and for overseas students an IELTS of 6.0 academic (minimum score of 5.5 in each band). You may be required to participate in a phone or face-to-face interview to assess your strengths and capacity to succeed in your chosen course.
Graduate Outcomes
- Brand Manager
- Sponsorship Co-ordinator
- Market Research Assistant
- Marketing and Strategy Consultant
- Media Planner
- Marketing Assistant/Co-ordinator
- Assistant Product Manage
- Channel Manager
Course Outline
Level 100
MGT101 Management Principles and Practices
ACC101 Fundamentals of Management Accounting and Business Finance
ECO101 Economics in a Business Environment
MKT101 Understanding Marketing
ADV101 Understanding Advertising
PRN101 Understanding Public Relations
MKT102 Introduction to Consumer Behaviour
MKT103 Marketing Communications
Level 200
ACC201 Introduction to Applied Finance
STAT201 Introduction to Quantitative Methods
LAW201 Introduction to Business Law
IND201 Industry Engagement
ADV201 Brand Building
MKT201 Marketing and Audience Research
MKT202 Marketing Strategy
MKT203 B2B Marketing
MKT204 Service Marketing
Level 300
MGT301 Corporate Social Responsibility
MGT302 Strategic Management
IND301 Industry Placement
MKT301 International Marketing
MKT302 Digital Marketing
Elective 1 Level 300 Approved Study***
Elective 2 Level 300 Approved Study***
Elective Subjects
MGT305 Small Business Management
MGT306 Learning and Development
MGT307 Sales and Promotion
***Students can choose from these electives or any other Level 300 subject from the Bachelor of Business program. These courses are subject to availability as not all subjects are offered at all times
Enquire to find out course information, study options, and fee help.
