Public Relations

What is Public Relations?

You’re the face of a company – its image, reputation and voice – and an outstanding communicator that orchestrates publicity tours, media releases, and sponsorship events. Make a statement and prepare to be heard.

Public relations – commonly known as PR – is all about keeping the image of a company, organisation or individual looking rosy in the public’s eyes. It is the way a company communicates with their audience – which may be customers, media, government, or their own staff.

As a PR practitioner, you’ll take part in media briefings, media releases, publicity events, sponsorship and events. In the event of bad publicity, your role is to minimise the damage to your company’s reputation when something goes wrong - you’ll be prized for thinking quickly on your feet, and keeping everything running smoothly.

APM offers the following public relations specific higher education qualifications:

Bachelor of Business (Public Relations) – available on-campus and via flexible and online learning
Advanced Diploma of Business (Public Relations) – available via flexible and online learning only

It also offers the following vocational education options:

Advanced Diploma of Marketing – available on-campus only
Diploma of Marketing – available on-campus only

Professional Development Workshops

PR Fundamentals
PR Communications Theory and Research
PR Strategy and Management

For the full range of optional APM Professional Development Workshops, click here.

Enquire to find out course information, study options, and fee help.

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Jess Lourigan
Graduate, APM Training Institute, Advanced Diploma of Marketing specialising in Public Relations.
Current student, APM College of Business and Communication, Bachelor of Business (Public Relations).

There were many things that attracted me to APM – the accelerated course structure, on internship placement within the public relations industry, and the fact that students are taught by practicing industry professionals.

I really appreciated the way the college offered students great opportunities to network and make valuable contacts. Plus the fact that the college is strongly linked to the Public Relations Institute of Australia – that was extremely important to me.

I want to complete my APM College degree and ultimately gain my Masters in Communications. Long-term I see myself running my own consultancy. Anything is possible with an APM qualification!

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