Advanced Diploma of Business (Public Relations)
The Advanced Diploma of Business (Public Relations) is a higher education course for students who wish to continue their academic and professional development in this area of specialisation. Comprised of eight core and eight specialisation subjects, the Advanced Diploma ensures that graduates have the requisite knowledge in both business management and public relations.
| CRICOS Course Code: | NSW 066190K / NSW 071671F (Accelerated), QLD 070821E |
| Duration: | 4 study periods, 1.5 years full‑time (Accelerated), 2 years full‑time |
| Intakes: | January, March, May, July, August and October |
| Location: | Flexible and online learning only |
| FEE-HELP: | Available for Australian students |
| Study options for Australian students: | Flexible and online learning only |
Graduates of the Advanced Diploma of Business (Public Relations) are able to apply for advanced standing into a Bachelor of Business (Public Relations) qualification.
Public relations is a growth area which helps companies and not-for-profits cut through the ambient noise with interesting ideas like events, experiential marketing, cause related marketing and clever internet based interactions to name a few. Your relationships will drive your success. Typical roles could include:
• PR Assistant/Manager/Director
• PR and Communications Officer/Manager/Director
• Senior Management/General Management roles.
Course Outline
Level 100
MGT101 - Management Principles and Practices
ACC101 - Fundamentals of Management Accounting and Business Finance
ECO101 - Economics in a Business Environment
MKT101 - Understanding Marketing
ADV101 - Understanding Advertising
PRN101 - Understanding Public Relations
MKT102 - Introduction to Consumer Behaviour
MKT103 - Marketing Communications
Level 200
ACC201 - Introduction to Applied Finance
STAT201 - Introduction to Quantitative Methods
LAW201 - Introduction to Business Law
IND201 - Industry Engagement
ADV201 - Brand Building
MKT201 - Marketing and Audience Research
PRN201 - Public Relations Strategy
PRN202 - Introduction to Public Relations Writing
PRN203 - Issues Management
Enquire to find out course information, study options, and fee help.
