Study Marketing and Public Relations with APM

INTERESTED IN MARKETING AND PUBLIC RELATIONS?

Public relations (PR) is a growth area which helps companies and not-for-profits cut through the ambient noise with interesting ideas like events,
experiential marketing, cause related marketing and clever internet based interactions to name a few. Full-time students can graduate with APM’s vocational Advanced Diploma in less than one year, with significant workplace experience! We have designed specific PR workshops such as PR Fundamentals, Media Training, PR Communications Theory and Research (at no additional cost) to allow you to gain industry specific knowledge from industry experts. Together with APM’s coveted internship program, you will be well positioned for an entry to middle management role within the public relations industry.

The Course

1 year full-time (4 study periods)
Start dates in February, April, July, and October

Includes nationally recognised qualifications:
BSB51207 Diploma of Marketing
CRICOS Course Code: 067435G
BSB60507 Advanced Diploma of Marketing 
CRICOS Course Code: 067436G

Subjects

BSB51207 Diploma of Marketing

Introduction to Marketing
Interpret Market Trends and Developments
Conduct a Marketing Audit
Implement Marketing Activities
Consumer Behaviour
Plan E-Marketing Activities
Manage Fundraising and Sponsorship

BSB60507 Advanced Diploma of Marketing 

Develop and Manage the Marketing Plan
Manage Market Research
Managing Finances
Project Management
Manage Organisational Change
Manage the Marketing Process
International Marketing

APM Specialist Subjects (optional, no cost, additional workshops tailored to industry demands)

Artist Management
Introduction to Business Law
Media Training
PR Fundamentals                
PR Communications Theory and Research                
PR Strategy and Management
Managing and Coordinating Sportspeople
Sports Events and Spectator Management
Experiential and Promotional marketing
Event Project Management

PLUS 200+ HOURS OF INDUSTRY EXPERIENCE

Doing an internship is a great way for you to gain workplace experience and get a true feel for what it’s like to work in the industry of your choice. This is what employers are looking for – and it makes you hot property in the employment market. A supervised internship forms a key part of your education pathway. Our internship program is unique – and we’ve hundreds of companies eager to give you practical work experience in your area of study.

For qualification competencies, click here.

This course is available to domestic students only and is taught by APM Training Institute Pty Ltd trading as APM College of Business and Communication
ABN: 92 003 690 506, RTO No 90378.

Enquire to find out course information, study options, and fee help.