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APM Bachelor of Business (Public Relations)

Bachelor of Business (Public Relations)

The APM Bachelor of Business (Public Relations) has been developed to enable emerging public relations practitioners to understand how to engage, communicate and influence audiences. You will learn how to effectively combine communications strategies and current technologies to maximise the impact of messages and to act ethically and sensitively to the needs and requirements of the target audience.

CRICOS Course Code: 062179D
Duration: 6 study periods, 2 years full‑time, 4 years part‑time
Intakes: March, July and October
Location: North Sydney, Brisbane and flexible and online learning
FEE‑HELP: Available for Australian students
Study options for Australian students: Full-time, part-time and mixed mode
Study options for overseas students: Full-time
Entry requirements: Completion of year 12 with a minimum ATAR of 63.40 or UAI of 60.00 (or equivalent) and for overseas students an IELTS of 6.0 academic (minimum score of 5.5 in each band). You may be required to participate in a phone or face-to-face interview to assess your strengths and capacity to succeed in your chosen course.

Graduate Outcomes

  • PR Assistant/Manager
  • PR and Communications Officer/Manager
  • Senior Management/General Management roles.

Course Outline

Level 100

MGT101 Management Principles and Practices
ACC101 Fundamentals of Management Accounting and Business Finance
ECO101 Economics in a Business Environment
MKT101 Understanding Marketing
ADV101 Understanding Advertising
PRN101 Understanding Public Relations
MKT102 Introduction to Consumer Behaviour
MKT103 Marketing Communications

Level 200

ACC201 Introduction to Applied Finance
STAT201 Introduction to Quantitative Methods
LAW201 Introduction to Business Law
IND201 Industry Engagement
ADV201 Brand Building
MKT201 Marketing and Audience Research
PRN201 Public Relations Strategy
PRN202 Introduction to Public Relations Writing
PRN203 Issues Management

Level 300

MGT301 Corporate Social Responsibility
MGT302 Strategic Management
IND301 Industry Placement
PRN301 International Public Relations
PRN302 Advanced Public Relations Writing
Elective 1 Level 300 Approved Study***
Elective 2 Level 300 Approved Study***

Elective Subjects

MGT305 Small Business Management
MGT306 Learning and Development
MGT307 Sales and Promotion

***Students can choose from these electives or any other Level 300 subject from the Bachelor of Business program. These courses are subject to availability as not all subjects are offered at all times

Enquire to find out course information, study options, and fee help.

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APM Student Jess Lourigan

Jess Lourigan
Graduate, APM Training Institute, Advanced Diploma of Marketing specialising in Public Relations.
Current student, APM College of Business and Communication, Bachelor of Business (Public Relations).

There were many things that attracted me to APM – the accelerated course structure, on internship placement within the public relations industry, and the fact that students are taught by practicing industry professionals.

I really appreciated the way the college offered students great opportunities to network and make valuable contacts. Plus the fact that the college is strongly linked to the Public Relations Institute of Australia – that was extremely important to me.

I want to complete my APM College degree and ultimately gain my Masters in Communications. Long-term I see myself running my own consultancy. Anything is possible with an APM qualification!

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