BSB51207 Diploma of Marketing
INTERESTED IN MARKETING AND PUBLIC RELATIONS?
Public relations (PR) is a growth area which helps companies and not-for-profits cut through the ambient noise with interesting ideas like events, experiential marketing, cause related marketing and clever internet based interactions to name a few. Full-time students can graduate with APM’s vocational Diploma in just 20 weeks of study plus breaks!
Designed as an introduction to the marketing industry you will gain a basic knowledge of marketing activities, consumer behavior, advertising and industry trends and developments. This course is the precursor to the vocational Advanced Diploma of Marketing and provides entry level employment in the marketing industry and the foundation for advanced studies should you wish to progress further.
We have designed specific PR workshops such as PR Fundamentals, Media Training, PR Communications Theory and Research (at no additional cost) allowing you the opportunity to gain industry specific knowledge from industry experts should you choose to. These optional workshops give students the opportunity to develop additional skills and training in this area of interest. More info
BSB51207 Diploma of Marketing
| CRICOS Course Code: | NSW 067435G, QLD 070321C |
| Duration: | 2 study periods (of 10 weeks each), 20 weeks full‑time, 40 weeks part‑time (plus breaks) |
| Intakes: | February, April, July and October |
| Location: | North Sydney campus and Brisbane campus (Brisbane location is available to Australian students only) |
| VET FEE-HELP: | Available for Australian students |
| Study options for Australian students: | Full-time and part-time |
| Study options for overseas students: | Full-time |
Course structure
A total of 8 units must be successfully completed for this qualification. 5 marketing units and 3 elective units are offered at APM as per the ‘BSB51207 Diploma of Marketing units of competency’ below.
Assessment methods
Assessment is conducted through a range of methods including written examinations, case studies, projects, reports, group work and presentations.
Career Outcomes
- Marketing Co-ordinator
- Assistant Product Manager
- Marketing Manager in a shared marketing management role
- Public Relations Manager
BSB51207 Diploma of Marketing units of competency
Marketing units
BSBMKG502B - Establish and adjust the marketing mix
BSBMKG501B - Identify and evaluate marketing opportunities
BSBMKG515A - Conduct a marketing audit
BSBMKG507A - Interpret market trends and developments
BSBMKG514A - Implement and monitor marketing activities
Elective units
BSBMKG402B - Analyse consumer behaviour for specific markets
BSBMKG510A - Plan electronic marketing communications
BSBPUB503A - Manage fundraising and sponsorship activities
Enquire to find out course information, study options, and fee help.
