Sports Marketing

ARE YOU INTERESTED IN SPORTS MARKETING & MANAGEMENT?

What a score - a job that combines your love of sport with people. Tackle a medley of strategies to manage and promote a club, sporting event, or player. Raise awareness, find sponsors and enthuse the public!

The areas of sport marketing, sport management and player management are all very closely related. As with general marketing, as a sports marketing professional you are responsible for the management and promotion of a product. However, in this case the product could be a sport, a club, a player or a sporting event. Strategies have to be developed and marketing tools used to achieve your objectives. It is all about getting people wanting to be associated with your sport, club or athlete rather than others. You would look at identifying how you can raise awareness and interest in your product to attract participants, sponsors or even Government financial assistance.

Vocational education options:

BSB60507 Advanced Diploma of Marketing - available on-campus only
BSB51207 Diploma of Marketing - available on-campus only

Professional Development Workshops
Managing and Co-ordinating Sportspeople
Sports Events and Spectator Management
For the full range of optional APM Professional Development Workshops, click here.

Enquire to find out course information, study options, and fee help.