Contact us for a guided tour of our facilities, or come along between 9am and 4pm during each trimester. See the campus and get all your questions answered.
“Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have a value for customers, clients, and society at large.” – AMA American Marketing Association.
In today’s competitive and fast-paced business world having a compelling and unique point of difference is critical to creating value for organisations and its stakeholders. Understanding the mindset and motivations of consumers and designing market offerings that meet their needs is at the core of all marketing activity.
At APM College of Business and Communication we are mad about Marketing. Our marketing lecturers are industry experts who have been there and done it. They bring their expertise into the classroom and provide students with a constructive learning environment. They share their successes and lessons with great passion in lectures and tutorials that are designed to get you on the right track.
Marketing is a broad field that offers students many different areas of study ranging from advertising to marketing research.
A degree in marketing qualifies graduates to work across a series of different industries such as:
Career outcomes in Marketing include but are not limited to:
A Diploma of Marketing focuses on learning marketing skill and dedicates more hours to applied, practical and hands-on time – giving you a competitive advantage in the workforce. Use it as an entry-point into your career in marketing or as a stepping stone into the Bachelor of Business (Marketing).
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Qualification Title |
Qualification Title
Diploma of Marketing |
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Course Length |
Course Length
Accelerated – 36 weeks |
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Skills you'll learn |
Skills you'll learn
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Study options |
Study options |
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Interested in this course? |
Interested in this course? |
When you study the Bachelor of Business (Marketing) offered by APM at Torrens University you will be mentored by industry lecturers, with real-world experience and graduate confident with a solid understanding of business functions and the required practical marketing skills to build your marketing career.
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Qualification Title |
Qualification Title
Bachelor of Business (Marketing) |
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Course Length |
Course Length
2 years full-time (accelerated) |
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Skills you'll learn |
Skills you'll learn
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Study options |
Study options |
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Fee assistance? |
Fee assistance?
FEE-HELP |
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CRICOS Code |
CRICOS Code
081291B |
When you study at APM you automatically get a foot in the door with our business industry connections. We have a solid relationship with many leading associations and peak bodies. This adds to the value of your qualification and gives you access to new and exciting opportunities. Industry partners speak highly of APM students and graduates. Here’s a sample of the leading organisations we work with.
More about our Industry Connections »
When you study an APM at Torrens University Business Degree, as part of your course you will also complete an industry placement internship, where you will experience working in the industry first hand, gaining the practical skills to complement your theoretical knowledge. It’s your chance to get valuable experience on your CV and build your business network while being fully supported and coached by our Industry Advisers.
Learn about APM's Internship Program »
Academic quality is extremely important to us, which is why we were delighted to receive ‘the Higher Education Provider of the Year Award’ at the Australian Council for Private Education and Training (ACPET) Awards for Excellence (2012)!
Our courses are designed to accommodate change. So if you need to finish studying sooner than you’d expected and still want a qualification, or would like to accelerate a diploma into a degree, we can help you.
"Brand marketing is where I had always wanted to end up. I am now working as an Assistant Brand Manager at Johnson and Johnson Pacific where I work closely with the Senior Brand Manager and get to be involved in top-line strategic thinking and planning and task-specific analysis."Tamara Mitchell | Bachelor of Business (Marketing) Graduate, Assistant Brand Manager, Johnson & Johnson Pacific
"APM is the new standard in applied education. Our Marketing Program is rigorously designed in consultation with academic and industry experts. Our lecturers are first and foremost industry practitioners who are experts in the field. They have been there and done it and are now in the classroom to share what works."Fernando Pimentel, | Program Manager - Marketing
