Marketing careers

“Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have a value for customers, clients, and society at large.” – AMA American Marketing Association.

In today’s competitive and fast-paced business world having a compelling and unique point of difference is critical to creating value for organisations and its stakeholders. Understanding the mindset and motivations of consumers and designing market offerings that meet their needs is at the core of all marketing activity.

At APM College of Business and Communication we are mad about Marketing. Our marketing lecturers are industry experts who have been there and done it. They bring their expertise into the classroom and provide students with a constructive learning environment. They share their successes and lessons with great passion in lectures and tutorials that are designed to get you on the right track.

What you'll learn

Marketing is a broad field that offers students many different areas of study ranging from advertising to marketing research.

Some of the core skills future marketers will develop include:

  • Problem-solving
  • Creativity
  • Communication skills
  • Leadership & team work
  • Understanding of traditional and digital channels
  • Able to develop brand loyalty
  • Able to execute strategic marketing campaigns

Jobs in marketing

A degree in marketing qualifies graduates to work across a series of different industries such as:

  • FMCG (Fast Moving Consumer Goods)
  • Finance & Banking
  • Consulting
  • Advertising & Promotion
  • Digital Marketing
  • Business-to-Business Marketing

Career outcomes in Marketing include but are not limited to:

  • Brand management
  • Digital marketing management
  • Promotions management
  • Trade marketing management
  • Sales Team Management
  • Customer Relationship Management
 

Bachelor Degree

When you study the Bachelor of Business (Marketing) offered by APM at Torrens University you will be mentored by industry lecturers, with real-world experience and graduate confident with a solid understanding of business functions and the required practical marketing skills to build your marketing career.

Qualification Title

Qualification Title

Diploma of Business (Marketing)

Course Length

Course Length

Accelerated – 36 weeks
Full-time – 1 year
Part-time – 2 year

Skills you'll learn

Skills you'll learn
  • Research
  • Management
  • Marketing Fundamentals
  • Human Resources Management and Leadership
  • Business Accounting
  • Marketing Communications
  • Advertising
  • B2B Marketing

Study options

Study options

Sydney Campus

Brisbane Campus

Online

Fee assistance?

Fee assistance?

FEE-HELP
(available for Australian students only).

Interested in this course?

Interested in this course?

Qualification Title

Qualification Title

Bachelor of Business (Marketing)

Course Length

Course Length

2 years full-time (accelerated)
3 years full-time (standard)
4 years part-time (accelerated)

Skills you'll learn

Skills you'll learn
  • Engaging and influencing target audiences
  • Applying marketing theories and practices in a range of industry contexts
  • Broad marketing knowledge that enables you to pursue a career across a range of sectors and industries.

Study options

Study options

Sydney Campus

Brisbane Campus

Online

Blended online and on campus study

Fee assistance?

Fee assistance?

FEE-HELP
(available for Australian students only).

CRICOS Code

CRICOS Code

081291B

Full bachelor details »

Want to know more?

 

Business industry connections

When you study at APM you automatically get a foot in the door with our business industry connections. We have a solid relationship with many leading associations and peak bodies. This adds to the value of your qualification and gives you access to new and exciting opportunities. Industry partners speak highly of APM students and graduates. Here’s a sample of the leading organisations we work with.

More about our Industry Connections »


  • APM offers industry experience while you study


Graduate job ready

When you study an APM at Torrens University Business Degree, as part of your course you will also complete an industry placement internship, where you will experience working in the industry first hand, gaining the practical skills to complement your theoretical knowledge. It’s your chance to get valuable experience on your CV and build your business network while being fully supported and coached by our Industry Advisers.

Learn about APM's Internship Program »

 

An award-winning business college

Academic quality is extremely important to us, which is why we were delighted to receive ‘the Higher Education Provider of the Year Award’ at the Australian Council for Private Education and Training (ACPET) Awards for Excellence (2012)!

Finishing early or switching courses

Our courses are designed to accommodate change. So if you need to finish studying sooner than you’d expected and still want a qualification, or would like to accelerate a diploma into a degree, we can help you.

Learn about study options »

The marketing graduate

"Brand marketing is where I had always wanted to end up. I am now working as an Assistant Brand Manager at Johnson and Johnson Pacific where I work closely with the Senior Brand Manager and get to be involved in top-line strategic thinking and planning and task-specific analysis."
Tamara Mitchell  |   Bachelor of Business (Marketing) Graduate, Assistant Brand Manager, Johnson & Johnson Pacific

Our academic team

"APM is the new standard in applied education. Our Marketing Program is rigorously designed in consultation with academic and industry experts. Our lecturers are first and foremost industry practitioners who are experts in the field. They have been there and done it and are now in the classroom to share what works."
Fernando Pimentel,  |   Program Manager - Marketing

Want to know more?