Public Relations Careers

A career in public relations offers amazing opportunities to influence the reputations of organisations or individuals by generating and shaping the publicity generated through media and social media channels.

Public relations jobs span all sectors including corporate firms, government departments, the entertainment and sports industries and even political and social campaigns. A degree in public relations will deliver many opportunities and give you the PR skills to work with a large organisation, boutique firm or even set up your own agency.

What you'll learn

PR managers and specialists are excellent at cultivating relationships with the media and are always abreast of what is current and newsworthy. They are good at analysing and disseminating information and able to identify interesting angles that hook in with their clients' objectives

Core PR skills include:

  • Strong communicator
  • Excellent writing skills
  • Creative thinker
  • Ability to network and connect
  • Analytical and good problem solver
  • Solid organisation skills

Jobs in public relations

A public relations qualification can open doors to many different careers.

  • Public relations assistant
  • Publicist
  • PR manager
  • PR assistant
  • Communications manager
  • Public affairs officer
  • Public relations specialist
  • Corporate event planner
  • Journalist

Higher Education Diplomas and Degrees

The diploma courses and bachelor degrees offered by APM are university equivalent Higher Education courses fully accredited by the regulatory bodies. The emphasis is on a knowledge and skill-based approach to learning. All course lecturers are industry experts and experienced educators, while the Industry Placement Program and career development components of the degree provide invaluable work experience, helping you to be a cut above the rest to employers.

Qualification Title

Qualification Title

Bachelor of Business (Communication and Public Relations)

Course Length

Course Length

2 years full-time (accelerated)
3 years full-time (standard)
4 years part-time (accelerated)

Skills you'll learn

Skills you'll learn
  • Strategic management fundamentals
  • Relationship management
  • Crisis management
  • Basic economics and law in business
  • Connection between marketing, public relations, and advertising
  • Ethics
  • Consumer behaviour
  • Corporate responsibility and communications
  • Public relations strategy
  • Writing media releases
  • International PR
  • Brand building and audience research.

Study options

Study options

The Rocks campus, Sydney

Brisbane Campus

Flexible online learning

Blended online and on campus study

Fee assistance?

Fee assistance?

(available for Australian students only).



NSW 062179D

Full degree details »

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Business industry connections

When you study at APM at Torrens University you automatically get a foot in the door with our business industry connections. We have a solid relationship with many leading associations and peak bodies. This adds to the value of your qualification and gives you access to new and exciting opportunities. Industry partners speak highly of APM students and graduates. Here's a sample of the leading organisations we work with.

More about our industry connections »

Public Relations Careers
  • APM offers industry experience while you study

Graduate job ready

When you study an APM at Torrens University Business Degree, as part of your course you will also complete an industry placement internship, where you will experience working in the industry first hand, gaining the practical skills to complement your theoretical knowledge. It’s your chance to get valuable experience on your CV and build your business network while being fully supported and coached by our Industry Advisers.

Learn about APM's Internship Program »

What our Academic team is saying

"Studying at APM provides you with a direct and fast lane roadmap into the industry through a practical approach to cutting-edge theory, lecturers who work in the field, and personal attention to your career path."
Dr Ursula Stroh,  |   Public Relations Lecturer

APM also have a number of different career pathways you can pursue whilst weighing up public relations. Learn more about business career, event management career, and marketing career options.

Want to know more?