A career in public relations offers amazing opportunities to influence the reputations of organisations or individuals by generating and shaping the publicity generated through media and social media channels.
Public relations jobs span all sectors including corporate firms, government departments, the entertainment and sports industries and even political and social campaigns. A degree in public relations will deliver many opportunities and give you the PR skills to work with a large organisation, boutique firm or even set up your own agency.
PR managers and specialists are excellent at cultivating relationships with the media and are always abreast of what is current and newsworthy. They are good at analysing and disseminating information and able to identify interesting angles that hook in with their clients' objectives
A public relations qualification can open doors to many different careers.
The diploma courses and bachelor degrees offered by APM are university equivalent Higher Education courses fully accredited by the regulatory bodies. The emphasis is on a knowledge and skill-based approach to learning. All course lecturers are industry experts and experienced educators, while the Industry Placement Program and career development components of the degree provide invaluable work experience, helping you to be a cut above the rest to employers.
|
Qualification Title |
Qualification Title
Bachelor of Business (Communication and Public Relations) |
|
Course Length |
Course Length
2 years full-time (accelerated) |
|
Skills you'll learn |
Skills you'll learn
|
|
Study options |
Study options
The Rocks campus, Sydney |
|
Fee assistance? |
Fee assistance?
FEE-HELP |
|
CRICOS Code |
CRICOS Code
NSW 062179D |
When you study at APM at Torrens University you automatically get a foot in the door with our business industry connections. We have a solid relationship with many leading associations and peak bodies. This adds to the value of your qualification and gives you access to new and exciting opportunities. Industry partners speak highly of APM students and graduates. Here's a sample of the leading organisations we work with.
More about our industry connections »

When you study an APM at Torrens University Business Degree, as part of your course you will also complete an industry placement internship, where you will experience working in the industry first hand, gaining the practical skills to complement your theoretical knowledge. It’s your chance to get valuable experience on your CV and build your business network while being fully supported and coached by our Industry Advisers.
Learn about APM's Internship Program »
"Studying at APM provides you with a direct and fast lane roadmap into the industry through a practical approach to cutting-edge theory, lecturers who work in the field, and personal attention to your career path."Dr Ursula Stroh, | Public Relations Lecturer
APM also have a number of different career pathways you can pursue whilst weighing up public relations. Learn more about business career, event management career, and marketing career options.