Bachelor Of Business Advertising
Bachelor Of Business Advertising
The ad world says you're only as good as your last ad. Create successful advertising campaigns that engage and move audiences while boosting sales and revenue at the same time.
The Bachelor of Business (Advertising) was created for those within the advertising industry and looking for career progression. At the same time it is for recent school leavers with a passion for advertising and for people keen to move from another industry into the advertising world.
This course teaches emerging advertising executives about advertising in a business context. The goal is to develop and implement creative advertising campaigns that engage with target audiences and make the company a profit. It investigates advertising at a global level and its close relationship with marketing and public relations, while theory and skills are advanced through an industry placement.
| Course Qualification | 2011 Intakes | FEE HELP Available |
|---|---|---|
|
Bachelor of Business (Advertising) |
March, July and October |
|
| Course Duration | Study Options | Internship/Field work |
|
2 years full-time, 4 years part-time |
Australian Students: |
200 hours |
Entry requirements for this course.
Exit Qualifications
If you complete the 100 level units in this course, you may be eligible to exit this qualification with a Diploma of Business.
If you complete the 100 and 200 level units in this course, you may be eligible to exit this qualification with an Advanced Diploma of Business (Advertising). Contact us for more details.
Day the life of an Advertising Executive
Advertising Account Executives create advertising campaigns that encourage consumers to buy a product or service. Creativity, imagination and great communication skills are all needed to win accounts and meet requirements in strict deadlines. With art directors, copywriters and media planners, they coordinate targeted and effective advertising campaigns that meet deadline and budget.
Outstanding Career Prospects
As a graduate you are in for an exciting role in a fast-paced and deadline-driven environment working as:
- Account Executive
- Account Assistant
- Media Buying Assistant/Manager
- Advertising Sales Assistant/Manager
- Senior Account Manager
- Strategy Developer
- Agency Director.
Course Units
Level 100
- MGT101 Management Principles and Practices
- ACC101 Fundamentals of Management Accounting and Business Finance
- ECO101 Economics in a Business Environment
- MKT101 Understanding Marketing
- ADV101 Understanding Advertising
- PRN101 Understanding Public Relations
- MKT102 Introduction to Consumer Behaviour
- MKT103 Marketing Communications
Exit Qualification: Diploma of Business
Level 200
- ACC201 Introduction to Applied Finance
- STAT201 Introduction to Quantitative Methods
- LAW201 Introduction to Business Law
- IND201 Industry Engagement
- ADV201 Brand Building
- MKT201 Marketing and Audience Research
- ADV202 Implementing Advertising Strategy
- ADV203 Advertising Copywriting
- ADV204 Visual Communications
Exit Qualification: Advanced Diploma of Business (Advertising)
Level 300
- MGT301 Corporate Social Responsibility
- MGT302 Strategic Management
- IND301 Industry Placement
- ADV301 International Advertising
- ADV302 Media Planning and Buying
- Elective 1 Level 300 Approved Study
- Elective 2 Level 300 Approved Study
Elective subjects
- MGT305 Small Business Management
- MGT306 Learning and Development
- MGT307 Sales and Promotion
