What is a Bachelor of Marketing?
A Bachelor of Business (Marketing) enhances core business knowledge with marketing expertise. At Torrens University, you'll learn to engage and influence customers, develop brand loyalty and excute strategic campaigns. When you study with us, you gain hand-on experience with industry work placement.Learning outcomes
- Understand the concept of influence and use it to create unforgettable engagement.
- Develop brand loyalty by creating a connection with the customer.
- Build exciting and strategic campaigns to catch consumers’ eyes.
- Incorporate industry trends, needs and opportunities into masterful marketing.
AMI accredited
This course is accredited by the Australian Marketing Institute so you know it's industry approved.
This is an AQF Level 7 course delivered by Torrens University Australia Ltd.
*For more details on international student study options.
Career opportunities
As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.
Potential career paths
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Sales Manager
Average salary: $80,000 - $170,000 -
Social Media Specialist
Average salary: $75,000 - $105,000
Subjects and units
This course comprises 24 subjects, 18 core subjects and 6 elective subjects. As part of the core subjects, you will gain 300 hours of real-world industry experience.
Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.
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Year 1
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Year 2
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Year 3
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Electives
Requirements
Core subjects
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Academic and Business Communication Skills | BIZ106
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Understanding Self and Others | BIZ107
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Integrated Marketing Communications | MKT103A
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Marketing in the Digital Era | MKT105
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The Business Environment | BIZ202
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Consumer Behaviour | MKG102
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Industry Skills Project | IND101A | 50 hours of industry experience
Requirements
Core subjects
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Accounting for Decision Making | BIZ201
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Customer Experience Management | BIZ204
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International Marketing | MKT303A
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Marketing and Audience Research | MKT202A
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Industry Engagement Project | IND201A | 100 hours of industry experience
Requirements
Core subjects
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Agile Business Analysis (Advanced) | MIS312
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Organisational Creativity & Innovation | BIZ301
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Marketing Strategy | MKT301A
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Ethics and Sustainability | MGT301A
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Brand and Product Management | MKT304A
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Industry Consulting Project | IND301A | 150 hours of industry experience
Requirements
Choose eight elective subjects below.
Year 1 - two 100 level.
Year 2 - two 100 level, one 200 level.
Year 3 - two 100 level, one 300 level.
Elective subjects
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Introduction to Entrepreneurship | ENT101
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Venture Ideation | ENT102
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The Business of Events | EVT102
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Foundations of Information Systems | MIS100
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Developing People and Culture | MGT202
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Project Management | MGT201A
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Sales and Negotiation Strategies | ENT201
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Event Management and Operations | EVT201A
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Economics | ECO201
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Strategic Management | MGT302A
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Health & Advocacy Strategies | SPO301
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Business and Corporations Law | LAW301
International students must not enrol in more than one-third (33%) of online subjects over their course, and must study at least one face-to-face subject each study period. For more information, visit Study in Australia.
International students on a student visa are required to study full time (i.e. must complete a minimum of 1.0 EFTSL of study per year). For the latest information on study locations, please check the entry requirements flyer.
Study pathways
Torrens University offers undergraduate and postgraduate students with flexible entry options and study pathways. Whether you prefer a full program or a modular approach, we can tailor your studies to your needs. Start your journey with an undergraduate diploma or bachelor degree, or grow your career with a postgraduate qualification.
Need more help?
Let us customise a study plan and pathway for you.
Undergraduate
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Diploma courses ( 2 options )
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Diploma of Business
CRICOS 090282F
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Diploma of Marketing
CRICOS 114739J
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Bachelor courses ( 2 options )
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Bachelor of Business
CRICOS 090275E
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Bachelor of Business Marketing
CRICOS 090279A
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Postgraduate
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Graduate Certificate of Business Administration
CRICOS 095349G
Complete just four subjects to expand your knowledge in a specific area, or take the first step towards your Masters.
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Graduate Diploma of Business Administration
CRICOS 095352A
Complete four more subjects to expand or deepen your knowledge in a specific area.
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Master courses ( 2 options )
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Master of Business Administration MBA
CRICOS 095353M
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Master of Business Administration Advanced
CRICOS 088149G
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Industry partners and work placements
Gain professional experience
Complete 300 hours of real-world, relevant experience during your course. You’ll have the opportunity to leverage our work placement program with one of our acclaimed industry partners.
Entry details
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Domestic
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International
Fees
Check the domestic course fee schedule for the cost of your course.
FEE-HELP
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
Scholarships
If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:Admission criteria
Before you begin your application to study as a domestic student, check that you meet the requirements listed below.
Year 12 (Australian secondary school certificate) or equivalent.
OR
Successful completion of a Vocational qualification (AQF Level 4 or above), or Successful completion of a Higher Education qualification.
Work and life experience that demonstrates skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).
Guaranteed pathway and Recognition of Prior Learning
If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.Fees
Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.
Fee payment
Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.
Scholarships
We want you to have the best possible chance to succeed, which is why we offer a range of financial scholarships to support our international students during their study journey.Admission criteria
Before you begin your application to study as an international student, check that you meet the requirements listed below.
OR alternative entry requirement may be available. Contact the International Admissions team for more information.
How to apply
Get started
Read through the admissions criteria and ensure you meet the entry requirements.
Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Frequently asked questions
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What are Torrens University Australia’s ATAR requirements for domestic students?
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What if I don’t meet the entry criteria for a degree?
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Am I eligible for FEE-HELP?
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Can I get course credit for previous experience?
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What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
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How do I apply for a scholarship?
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Want to find out more?
Don't forget to download the course guide or get in touch with us below.