Bachelor of Business - Marketing Course

A Bachelor of Business (Marketing) gives you the business skills to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns.

In this bachelor of marketing degree course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.

Examples of subjects covered when you study a Bachelor of Business marketing degree:

  • Understanding Advertising
  • Consumer Behaviour
  • Marketing and Audience Research
  • Digital Marketing
  • Marketing Strategy
  • International Marketing


Qualification Title

Qualification Title


Study Options – Domestic Australian students

Study Options – Domestic Australian students

Full-time or Part-time On-campus or Flexible Online Delivery

Study options – Overseas students

Study options – Overseas students

International students may only study full-time and on campus (with the option to complete up to 25% online)

Start Dates

Start Dates

See Key Dates below

Course Length

Course Length

Accelerated: 2 years
Full Time: 3 years
Part-time: 4-6 years (including internship)

Entry Requirements

Entry Requirements

Domestic Students
Year 12 or equivalent with ATAR 60/ OP 17
Demonstrated ability to undertake study at this level:

  • work experience, and/or other formal, informal or non-formal
  • study attempted and/or completed

International Students
Equivalent IELTS 6.0 (Academic) with no skills band less than 5.5

Finance Options - Domestic Australian students

Finance Options - Domestic Australian students


Course study requirements

Course study requirements

10 hours study required per subject, per week, during a trimester.

e.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.



Written Assignments and Exams



Sydney Campus

Brisbane Campus

Delivered by

Delivered by

APM College of Business and Communication at Torrens University Australia

Accrediting body

Accrediting body

Torrens University Australia

CRICOS Course code (if applicable)

CRICOS Course code (if applicable)


Training Package details:

Training Package details:


Key dates

Academic Dates Start Date Census Dates Last Day Breaks
2017 Trimester 1 (T1) 20 Feb 10 Mar 14 May 15 May – 4 Jun
2017 Trimester 2 (T2) 5 Jun 23 Jun 27 Aug 28 Aug – 17 Sep
2017 Trimester 3 (T3) 18 Sep 6 Oct 10 Dec 11 Dec – 18 Feb

Course Subjects

You can undertake a marketing degree online or at our Sydney/Brisbane campuses. Select one study mode or a blend of both. A Course and Careers Adviser can help you work out a schedule that suits your lifestyle and commitments.

Our course structures are also available to help you decide on the right course for your future. View the on campus and online course structures.

Core subjects you'll be doing

Level 100

  • MGT101A Managing in a Global Environment

    This subject introduces students to key management and leadership theories and concepts such as organisational structure and culture, corporate social responsibility, sustainable business and triple bottom line management, managing groups and motivating staff, managing human resources and employee relations, strategic management and planning, leadership and decision-making. It discusses how to manage conflict in organisations and how to effectively negotiate in a business environment. The subject is designed and delivered from the point of view of leadership and management requirements, but provides students with an understanding of the needs and expectations of key stakeholders such as staff, customers, suppliers, government, and the wider community and society. Managing for sustainability and the future is a major theme in this core unit.

  • HRM101A Introduction to HR Management and Leadership

    The subject provides students with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function – the personnel manager – to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness. Throughout the subject students study a range of human resources approaches and issues within a range of organisational contexts, and are introduced to concepts and practices of human resource planning, human resource development, and performance management and appraisal. The subject also focuses upon several key ‘environmental’ factors that influence the development of human resource policies and procedures providing quality work and a good work environment along with the contribution of equal opportunity employment, productive diversity and other relevant legislation and regulation. It also addresses new and emerging issues in workplace reform in Australia and internationally.

  • RAS101A Research and Academic Skills

    This subject introduces students to the concept of academic literacy in a higher educational context. Students will be able to study the relevant resources and explore strategies and techniques which will allow full participation in their new academic environment. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this subject is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

  • MKT101A Marketing Fundamentals

    Marketing Principles MKT101 is a core unit in the suite of the Bachelor of Business courses. It provides students with a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing with academic rigour and industry relevance providing students the opportunity of applying key concepts in practical settings. Indicative topics and when they will be discussed are outlined below.

  • ACC101A Introduction to Business Accounting

    The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance and the use of management accounting information to assist in key areas such as planning, controlling, reporting, and decision making. It introduces students to such basic concepts and functions as the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

  • MKT102A Understanding Advertising

    Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today’s complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning and research, and the development of an advertising strategy.

  • MKT103A Integrated Marketing Communications

    Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, events, social media and public relations. The unit explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.

  • MKT104A Business-2-Business Marketing

    Business-to-business introduces students to the principles of industrial marketing, also known as B-2-B. The unit highlights the importance of firms in building strong relationships with their corporate clients in the process of value creation. Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.

Level 200

  • MGT201 Project Management

    Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. This subject introduces students to the field of project management. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge. It examines the theoretical underpinnings of project management and looks at such specific elements as the project life cycle, the role of the project manager, the use of project teams, issues affecting project implementation, and planning, scheduling, and costing. It also explores how technology is used to assist in the management of projects and discusses various project management tools.

  • ECO201A Economics

    This subject looks at how society chooses to allocate its scarce resources to satisfy unlimited wants. We will examine the role played by households, firms and the government in the production and consumption of resources and the consequences flowing from various domestic and international economic management policies. Microeconomics and macroeconomics theories are main focus. The former provides students with a working understanding of microeconomic concepts needed in decision-making processes. Areas covered include theory of demand and supply, theory of the firm and production, price determination and market structure. Macroeconomics concepts provide students with essential understanding of the global environment, and advocates analysis and evaluation of economic happenings and issues. Topics include monetary and fiscal policies, inflation, international trade and finance.

  • LAW201A Business and Law

    This unit introduces students to the Australian legal system and to the relationship between law and the structures, transactions and operations of business. It examines the general principles and concepts of business law. The unit is designed to provide students with the skills and knowledge of legal method, research and reasoning through case study and application to real and hypothetical business situations.

  • STAT201A Research and Enquiry for Managers

    This subject provides students with an introduction to the statistical techniques used in decision-making in business. It begins with a basic introduction to statistics, which covers the use of tables and graphs to organize a set of data. It also covers rudimentary statistical concepts such as descriptive measures and probabilities. The subject examines techniques for data analysis, as well as sampling, statistical theory, and interpretation.

  • MKT201A Consumer Behaviour

    This unit introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The unit examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

  • MKT202A Marketing and Audience Research

    This unit provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research methods.

  • MKT203A Services Marketing

    The unit examines the 7Ps (price, product, place, promotion, people, processes and physical evidence) of the services marketing mix. It places emphasis on relationship management, customer service and customer behaviour, and the link between service quality and customer satisfaction. The unit critically analyses service marketing planning and strategy and provides students with the opportunity to participate in a practical exercise to plan and develop their own service marketing strategy.

Choose one 200 Level elective

Level 300

  • MGT301A Ethics and Sustainability

    The unit builds upon earlier discussions of corporate social responsibility (CSR), the practice by which organisations acknowledge the impact of their activities in economic, social, and environmental terms. The unit begins with an examination of the theories of CSR and discusses why organisations around the world are increasingly moving to reduce the adverse effects of business operations. It discusses some of the most common practices associated with CSR and examines the link between social responsibility and corporate governance, in the context of corporate sustainability. The unit critically examines the concept of triple bottom line and sustainability reporting before exploring the idea of corporate philanthropy, communicating the organisational CSR message, and how CSR can help develop the organisational brand. The unit makes extensive use of case studies and encourages students to research and assess how organisations conduct themselves as corporate and global citizens.

  • MGT302A Strategic Management

    Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation’s industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation’s success in its industry. This subject focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation’s competitive advantage.

  • MGT303A Business Information Analysis (Pre-requisite: STAT201A)

    Business information analysis introduces the various types of information that are required in planning and operating a business, especially a business in the service sector. The unit describes business research approaches and information gathering techniques, and examines various data collection methods such as survey methods, data analysis, hypothesis testing, and ways of presenting data so that appropriate business decisions can be made. Gathering, analysing and presenting both qualitative and quantitative data is therefore an important part of this unit. The use of technology is essential in the business information context, and the unit introduces the role of information technology, and key business information systems.

  • IND301A Industry Consulting Project

    This capstone subject enables students to apply theory and learning to practical management in an industry relevant operation. Students will utilise their research skills for real and current management issues on an industry relevant operation and experience personal growth through setting goals, establishing schedules, and accepting responsibility to an organization and to self for project completion.

  • MKT301A Marketing Strategy

    This unit introduces students to the concept of marketing strategy and its position within business strategy and organisational goals. It covers the principles and techniques of creating, implementing, and evaluating a marketing strategy, including analysis of market opportunities and formulating marketing strategies for a variety of different business environments. This unit culminates with a discussion of useful tools and techniques for developing, implementing, monitoring, and evaluating a marketing plan.

  • MKT302A Digital Marketing

    This unit introduces students to the ways in which the internet and new interactive technologies can be used and combined with traditional marketing strategies and practises. It focuses on new business models that add customer value, build customer relationships and increase company profitability. The unit examines topics such as e-marketing strategy, the e-marketing plan, global markets, consumer behaviour, the e-marketing mix, customer relationship management and the ethical and legal issues involved in e-marketing.

Choose two 300 Level electives


Upon completion of Level 1 subjects you will qualify for a fully accredited Diploma of Business BSB51207 (Marketing), send us an online enquiry and one of our expert consultants will get in touch.

Finishing early or switching courses

Our courses are designed to accommodate change. So if you need to finish studying sooner than you’d expected and still want a qualification, or would like to accelerate a diploma into a degree, we can help you.

Exit points within the degree

There are exit points within the degree. Upon completion of Level 1 subjects you will qualify for a fully accredited Diploma of Business (Marketing) BSB51207 . Upon completion of Level 2 subjects you will qualify for an Associate Degree of Business (Marketing). Upon completion of level 3 you will qualify for the Bachelor of Business (Marketing).

To complement your marketing studies you might also be interested in our event management courses. In addition we have a public relations degree and bachelor of business degree which you can pursue.

Want to know more?

I chose to complete my studies at APM due to the focus on preparing graduates to be industry-ready at graduation. The practical experience has been extremely valuable in getting me where I am today. Tamara Mitchell |  2012 Graduate, Bachelor of Business.Assistant Brand Manager, Johnson & Johnson Pacific

Common Questions

What’s the difference between a diploma and a degree?

APM Bachelor Degrees are university-equivalent Higher Education courses - which means that the emphasis is on knowledge and skills-based approach to learning. All course lecturers are industry experts and experienced educators, while the Industry Placement Program and career development components of the degree provide invaluable work experience, helping you stand out to employers. To be eligible for a degree, you need to have completed Year 12 and gained a minimum ATAR of 60.0 (or the equivalent if you are from another country). You can also apply based on your relevant work experience or previous study.

APM Diplomas are Vocational Education (VET) courses, which are shorter in length than Bachelor Degrees and provide pathways to further study. These programs focus on skill-based approach to learning with more hours dedicated to applied, practical, hands-on learning. APM’s VET courses are based on National Training Packages, which are updated regularly in consultation with relevant industry bodies. They incorporate the same curriculum across all study locations, while internships, lecturers, and a high level of industry consultation help to give you the competitive edge over other VET graduates. To be eligible for a diploma, you need to have completed Year 10 (or the equivalent if you are from another country). You can also apply based on your relevant work experience or previous study.

What will my course load be like? I’m not sure if I can commit with my schedule.

This will depend on how many subjects you choose to study each trimester. Part-time and full-time options are available in this course. Many students who already work successfully manage a part-time schedule – especially if they blend campus and online study. A Course and Careers Adviser can help you work this out.

Can my previous study and/or work experience be counted towards this course?

Yes – you might be eligible. If you have previously studied or worked in the field that your course relates to, you can apply to receive a course credit that can potentially shorten the length of your APM degree or diploma. Each application is assessed individually and your experience must match the learning outcomes of the subject/s covered. Read more about Recognition of Prior Work or Study.

I don’t live in Australia. Can I apply for this course?

Yes! Many of our students are from other countries. You can either study this course online or apply to study in Australia through the Australian government. Learn more about studying in Australia.

When will the timetable for this course be available?

Timetables are confirmed at the beginning of every semester, based on your enrolled subjects for that period.

What if I change my mind and want to drop a subject?

Australian students have until the third week of the trimester to decide if that subject is right for you. International students will need to talk to a Course and Careers Adviser about their situation.


Industry Placement Program

As an APM bachelor degree student you will take part in our Industry Placement Program where you will gain experience in your chosen profession and get solid insights into modern work-force performance and expectations.

The program is fully supported by our Careers and Industry Consultant and a great chance to network and set yourself up for the future!

  • APM offers essential real world experience while  you study

Want a career in marketing?

A career choice in marketing is perfect for creative and savvy thinkers with excellent communications skills. As a marketer you will anticipate and understand what consumers want and make it happen. You will help build product reputations and brands; identify new market opportunities and drive campaigns to increase profits and awareness.

Find out more about careers in marketing »

How can a Course and Careers Adviser help?

Our team of friendly advisers are highly experienced in answering your questions about finding the right course and subjects, and helping you make the right decision about starting or furthering your career. Simply send them your question online or call directly on 1300 880 610 (free call from within Australia).

Ready to apply?