Diploma of Marketing

Our Diploma of Marketing gives you the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. This program has been specifically designed to provide graduates with a broad base of generalist marketing knowledge and skills suitable both for entry-level employment in marketing roles and/or as a platform for further specialised study at Bachelor level.

Throughout this course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.

The course structure is designed to integrate theory, practice and connection with each of these themes in turn representing distinct modes of thinking, enquiry and knowledge acquisition in relation to marketing. Students explore underpinning theoretical constructs that inform marketing practice; students engage in practice both in simulated marketing workplace roles and in operating businesses; and they reflect on feedback from industry mentors and assessors. The course aims to develop graduates who are ethical and reflective practitioners with a commitment to professional learning and practice.

Career Outcomes:

  • Marketing Coordinator
  • Marketing Assistant
  • Marketing Officer
  • Assistant Product Manager
  • Assistant Channel Manager
  • Assistant Brand Manager
  • Sponsorship Coordinator
  • Marketing Research Assistant
  • Media Planner

Diploma > Degree > Masters

Graduates of the Diploma of Marketing will receive course credits to pathway into APM’s Bachelor of Business programs, which means you could shave up to one year of study time off the degree.

Interested in getting an MBA? Graduates of the Bachelor of Business programs will get entry into the Master of Business Administration or other Masters at Torrens University Australia, once you have three years of professional experience.

Course Overview

Qualification Title

Qualification Title

Diploma of Marketing

Study Options – Domestic Australian students

Study Options – Domestic Australian students

Full-time
Part-time
Accelerated

Study options – International students

Study options – International students

This course is currently only available to domestic students only

Start Dates

Start Dates

2016
6th June
18th July
19th September
31st October

Course Length

Course Length

Full-time: 1 year
(3 study periods of 12 weeks, plus breaks)

Part-time: 2 years
(6 study periods of 12 weeks, plus breaks)

Accelerated: 36 weeks
(2 study periods of 12 weeks, plus breaks)

Entry Requirements

Entry Requirements

Completion of year 12 or equivalent

Special entry requirements

Special entry requirements

Demonstrated ability to undertake study at this level through work experience, and/or other formal, informal or non-formal study attempted and/or completed.

Course study requirements

Course study requirements

10 hours study required per subject, per week, during a trimester.

e.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.

Location

Location

Sydney Campus

Brisbane Campus

Online

Accrediting body

Accrediting body

Torrens University Australia

CRICOS Course code

CRICOS Course code

This course is currently only available to domestic students

Delivered by

Delivered by

APM College of Business & Communication (APM) at Torrens University Australia

COURSE SUBJECTS

  • RAS101A Research and Academic Skills

    This subject introduces students to the concept of academic literacy in a higher educational context. Students will be able to study the relevant resources and explore strategies and techniques which will allow full participation in their new academic environment. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course.

    The aim of this subject is to provide knowledge and skills needed for Higher Education to help students to manage their own success and reach their academic potential.

  • MKT101A Marketing Fundamentals

    Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other subjects available as electives.

  • MKT103A Integrated Marketing Communications

    Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations.

    The unit explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.

  • MKT102A Understanding Advertising

    Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today’s complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning and research, differentiation and targeting, and the development of an advertising strategy.

  • MGT101A Managing in a Global Environment

    This subject introduces students to key management and leadership theories and concepts such as organisational structure and culture, corporate social responsibility, sustainable business and triple bottom line management, managing groups and motivating staff, managing human resources and employee relations, strategic management and planning, leadership and decision-making. It discusses how to manage conflict in organisations and how to effectively negotiate in a business environment. The subject is designed and delivered from the point of view of leadership and management requirements, but provides students with an understanding of the needs and expectations of key stakeholders such as staff, customers, suppliers, government, and the wider community and society. Managing for sustainability and the future is a major theme in this core unit.

  • MKT104A Business -2- Business Marketing

    Business-to-business introduces students to the principles of industrial marketing, also known as B2B. The unit highlights the importance of firms in building strong relationships with their corporate clients in the process of value creation. Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.

  • MMKT201A Consumer Behaviour

    This unit introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The unit examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

  • MKT202A Market and Audience Research

    This unit introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The unit examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

 

Want to know more?

I chose to study at APM because of their flexible part-time study options. As a full-time employee I was looking for somewhere that was going to support my busy week, whilst still providing the knowledge that would set me up for my career.Saskia Brunet | 2011 Graduate, Diploma of Marketing BSB51207Marketing Manager, K.J. Ross & Associates

Common Questions

What’s the difference between a diploma and a degree?

APM Bachelor Degrees are university-equivalent Higher Education courses - which means that the emphasis is on knowledge and skills-based approach to learning. All course lecturers are industry experts and experienced educators, while the Industry Placement Program and career development components of the degree provide invaluable work experience, helping you stand out to employers. To be eligible for a degree, you need to have completed Year 12 and gained a minimum ATAR of 60.0 (or the equivalent if you are from another country). You can also apply based on your relevant work experience or previous study.

APM Diplomas are Vocational Education (VET) courses, which are shorter in length than Bachelor Degrees and provide pathways to further study. These programs focus on skill-based approach to learning with more hours dedicated to applied, practical, hands-on learning. APM’s VET courses are based on National Training Packages, which are updated regularly in consultation with relevant industry bodies. They incorporate the same curriculum across all study locations, while internships, lecturers, and a high level of industry consultation help to give you the competitive edge over other VET graduates. To be eligible for a diploma, you need to have completed Year 10 (or the equivalent if you are from another country). You can also apply based on your relevant work experience or previous study.

What will my course load be like? I’m not sure if I can commit with my schedule.

This will depend on how many subjects you choose to study each trimester. Part-time and full-time options are available in this course. Many students who already work successfully manage a part-time schedule – especially if they blend campus and online study. A Course and Careers Adviser can help you work this out.

Can my previous study and/or work experience be counted towards this course?

Yes – you might be eligible. If you have previously studied or worked in the field that your course relates to, you can apply to receive a course credit that can potentially shorten the length of your APM degree or diploma. Each application is assessed individually and your experience must match the learning outcomes of the subject/s covered. Read more about Recognition of Prior Work or Study.

I don’t live in Australia. Can I apply for this course?

Yes! Many of our students are from other countries. You can either study this course online or apply to study in Australia through the Australian government. Learn more about studying in Australia.

When will the timetable for this course be available?

Timetables are confirmed at the beginning of every semester, based on your enrolled subjects for that period.

What if I change my mind and want to drop a subject?

Australian students have until the third week of the trimester to decide if that subject is right for you. International students will need to talk to a Course and Careers Adviser about their situation.

 

Life-changing Industry Placement

If you’re loving your Diploma of Marketing BSB51207 so much that you want take your studies to an even higher level, it’s easy to upgrade your course to a Bachelor of Business (Marketing).

As a bachelor degree student you will have access to our Industry Placement Program where you will gain solid experience in your chosen profession and get insights into modern work-force performance and expectations. The program is fully supported by our Career and Industry Consultant and a great chance to network and set yourself up for the future! Other volunteer opportunities and internships may arise throughout your studies; take advantage of these valuable opportunities to gain industry experience before you graduate.


  • APM offers essential real world experience while  you study

Ready to apply?