What is a Diploma of Business (Marketing)?
A Diploma of Business (Marketing) gives you the foundational skills to create exciting strategic marketing campaigns. At Torrens University, you’ll develop practical skills that are in demand by employers. Put your learnings into practice with real briefs for real clients.Learning outcomes
- Understand the role of marketing across organisations of differing sizes.
- Engage with customers before influencing their behaviour.
- Examine industry trends, responsibilities, needs and opportunities.
- Identify branding opportunities, and what makes a brand unique.
AMI accredited
This course is accredited by the Australian Marketing Institute so you know it's industry approved.
This is an AQF Level 5 course delivered by Torrens University Australia Ltd.
*For more details on international student study options.
Career opportunities
With a Diploma of Business (Marketing), you’ll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Marketing, Event Management, Sport Management, Entrepreneurship, or Hospitality and Tourism Management.
Potential career paths
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Assistant Brand Manager
Average salary: $57,000 - $95,000 -
Marketing Officer
Average salary: $73,152 - $105,509
Subjects and units
This course comprises 8 subjects, 7 core subjects and 1 elective subject. As part of the core subjects, you will gain 50 hours of real-world industry experience.
Each subject involves 10 hours of study per week, comprising 3 hours of facilitated study and 7 hours self-directed study.
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Core
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Electives
Requirements
Core subjects
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Academic and Business Communication Skills | BIZ106
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Understanding Self and Others | BIZ107
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Integrated Marketing Communications | MKT103A
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Marketing in the Digital Era | MKT105
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The Business Environment | BIZ202
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Consumer Behaviour | MKG102
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Industry Skills Project | IND101A | 50 hours of industry experience
Requirements
Elective subjects
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Introduction to Entrepreneurship | ENT101
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Venture Ideation | ENT102
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The Business of Events | EVT102
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Information Systems for Business | MIS101
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Developing People and Culture | MGT202
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Project Management | MGT201A
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Sales and Negotiation Strategies | ENT201
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Event Management and Operations | EVT201A
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Economics | ECO201
Study pathways
Torrens University offers undergraduate and postgraduate students with flexible entry options and study pathways. Whether you prefer a full program or a modular approach, we can tailor your studies to your needs. Start your journey with an undergraduate diploma or bachelor degree, or grow your career with a postgraduate qualification.
Need more help?
Let us customise a study plan and pathway for you.
Undergraduate
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Diploma courses ( 2 options )
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Diploma of Business
CRICOS 090282F
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Diploma of Marketing
CRICOS 114739J
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Bachelor courses ( 2 options )
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Bachelor of Business
CRICOS 090275E
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Bachelor of Business Marketing
CRICOS 090279A
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Postgraduate
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Graduate Certificate of Business Administration
CRICOS 095349G
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Graduate Diploma of Business Administration
CRICOS 095352A
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Master courses ( 2 options )
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Master of Business Administration MBA
CRICOS 095353M
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Master of Business Administration Advanced
CRICOS 088149G
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Industry partners and work placements
Gain professional experience
Complete 50 hours of real-world, relevant experience during your course. You’ll have the opportunity to leverage our work placement program with one of our acclaimed industry partners
Entry details
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Domestic
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International
Fees
Check the domestic course fee schedule for the cost of your course.
FEE-HELP
Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.
Scholarships
If you are truly passionate about business, we want to hear from you. We have a variety of business scholarships on offer to assist you in becoming a key part of the business industry:Admission criteria
Before you begin your application to study as a domestic student, check that you meet at least one of the requirements listed below.
Year 12 (Australian secondary school certificate) or equivalent.
Successful completion of a Vocational qualification (AQF Level 4 or above),
OR
Successful completion of a Higher Education qualification.
Guaranteed pathway and Recognition of Prior Learning
If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.Fees
Check the international course fee schedule for the cost of your course. Onshore international students requiring a student visa should choose campus-based / blended options.
Fee payment
Course fees can be paid across three study periods. Each instalment to be paid before the beginning of the academic stage census date.
Admission criteria
Before you begin your application to study as an international student, check that you meet the requirements listed below.
Guaranteed pathway and Recognition of Prior Learning
If you have already completed a qualification or gained skills through life or work experience, you may be able to credit this against your degree with us. Check information about Recognition of Prior Learning and Course Credit transfer. We also offer pathway opportunities to further your learning.How to apply
Get started
Read through the admissions criteria and ensure you meet the entry requirements.
Apply
It’s easy! Apply online below or contact us and we can help on 1300 575 803.
Offer
We’ll contact you shortly after to confirm your details and help you through the rest of the process.
Frequently asked questions
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What are Torrens University Australia’s ATAR requirements for domestic students?
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What if I don’t meet the entry criteria for a degree?
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Am I eligible for FEE-HELP?
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Can I get course credit for previous experience?
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What are Recognition of Prior Learning (RPL) and Credit Transfer (CT)? How do I apply?
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How do I apply for a scholarship?
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Want to find out more?
Don't forget to download the course guide or get in touch with us below.