Diploma of Marketing

Get ahead with advanced marketing skills.

 

Our Diploma of Marketing gives you the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. This program has been specifically designed to provide graduates with a broad base of generalist marketing knowledge and skills suitable both for entry-level employment in marketing roles and/or as a platform for further specialised study at Bachelor level.

 

Throughout this course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.

 

The course structure is designed to integrate theory, practice and connection with each of these themes in turn representing distinct modes of thinking, enquiry and knowledge acquisition in relation to marketing. Students explore underpinning theoretical constructs that inform marketing practice; students engage in practice both in simulated marketing workplace roles and in operating businesses; and they reflect on feedback from industry mentors and assessors. The course aims to develop graduates who are ethical and reflective practitioners with a commitment to professional learning and practice.

Career Outcomes

 

  • Marketing Coordinator
  • Marketing Assistant
  • Marketing Officer
  • Assistant Product Manager
  • Assistant Channel Manager
  • Assistant Brand Manager
  • Sponsorship Coordinator
  • Marketing Research Assistant
  • Media Planner

 

Diploma > Degree > Masters

Graduates of the Diploma of Marketing will receive course credits to pathway into APM’s Bachelor of Business programs, which means you could shave up to one year of study time off the degree.

 

Interested in getting an MBA? Graduates of the Bachelor of Business programs will get entry into the Master of Business Administration or other Masters at Torrens University Australia, once you have three years of professional experience.

 

COURSE OVERVIEW

 

 

Qualification Title DIPLOMA OF MARKETING
Study Options - Domestic Australian students

Full-time

Part-time

On campus and online

Study options  - International Students

On campus for international and   domestic students.

Online for domestic students

 

Start Dates

February, June, September

For specific dates visit the website

Course Length

Full-time: 1 year

3 study periods of 12 weeks plus breaks

Accelerated: 36 weeks

2 study periods of 12 weeks plus breaks

Part-time: 70 weeks

6 study periods of 12 weeks plus breaks

Payment Options – International students

Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

Further information within this Course Information Sheet.

·

Payment Options - Domestic Australian students

Upfront payment

This means tuition fees will be invoiced each trimester and payment is required on or before the due date.

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

Further information within this Course Information Sheet

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold. Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

   
Course study requirements

10 hours study required per subject, per week, during a trimester.

e.g. If you undertake two subjects in a trimester, the study requirement is 20 hours each week.

Assessment

Subjects have a range of assessment options to suit the students’ requirements and circumstances.

Methods of assessment may include individual assignments based on live briefs, group assignments, project reports, presentations

 

Locations

Sydney campus

Brisbane campus

Online

Delivered by APM College of Business and Communication (APM) at Torrens University Australia

Provider

 

Torrens University Australia Ltd is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA).

CRICOS

Course code

 092485A
Provider obligations Higher Education Standards 2015 Accrediting body Torrens University Australia Ltd
Course Fees          website Any other fees website

 

Essential requirements for admission: No additional requirements

 

STUDENT PROFILE

The table below gives an indication of the likely peer cohort for new students at the institution. It provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available, including those admitted through all offer rounds and international students studying in Australia.

Applicant background Semester one / Full year intake T1 2018
Number of students Percentage of all students
(A) Higher education study
(includes a bridging or enabling course)
L/N L/N
(B) Vocational education and training (VET) study L/N L/N

(C) Recent secondary education:

·        Admitted solely on the basis of ATAR
(regardless of whether this includes the impact of
adjustment factors such as equity or subject bonus points)

N/A N/A
·        Admitted where both ATAR and additional criteria were considered
(e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)
N/A N/A
·        Admitted on the basis of other criteria only and ATAR was not a factor
(e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)
L/N L/N
(D) Work and life experience
(Admitted on the basis of previous achievement other than the above)
15 71%
International students 0 0%
All students 21 100.0%

 

Notes: L/N - Low numbers: the number of students is less than 5.

N/A - Data not available for this item.

N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students.

 

Where to get further information:

Torrens University

UAC

Quality Indicators for Learning and Teaching (QILT)

 

Admission Criteria

Applicants with higher education study

 

·        A completed higher education qualification at AQF level 5 (diploma) or above, or equivalent, from an Australian University or another accredited higher education provider

OR

·        Successful completion of at least 1 EFTSL (equivalent full time student load, or one full year) of an AQF level 6 (Associate Degree) or above, or equivalent, from an Australian University or another accredited higher education provider

Applicants with vocational education and training (VET) study

 

·        A completed vocational education qualification at AQF level 4 (Certificate IV) or above, or equivalent, from a registered training organisation (RTO)

OR

·        Successful completion of at least 1 EFTSL (equivalent full time student load, or one full year) of an AQF level 5 (Diploma) or above, or equivalent, at a registered training organisation (RTO)

Applicants with work and life experience

 

Demonstrated ability to undertake study at the required level:

·        broadly relevant work experience (documented e.g. CV), demonstrating a reasonable prospect of success; OR

·        formal, informal or non-formal study, completed or partially completed, demonstrating a reasonable prospect of success; OR

·        written submission to demonstrate reasonable prospect of success; OR

·        discipline specific portfolio (art and/or design).

Applicants with recent secondary education (within the past two years) with ATAR or equivalent

(for applicants who will be selected wholly or partly on the basis of ATAR)

Minimum ATAR required for consideration: 60

English Language Proficiency

(applicable to international students, and in addition to academic or special entry requirements noted above)

Equivalent IELTS 6.0 (Academic) with no skills band less than 5.5

 

ATAR profile for those offered places wholly or partly on the basis of ATAR in Trimester 1 2018.

(ATAR-based offers only, across all offer rounds) ATAR (OP in QLD)
(Excluding adjustment factors)
Selection Rank
(ATAR/OP plus any adjustment factors)
Highest rank to receive an offer * N/P -
Median rank to receive an offer # N/P -
Lowest rank to receive an offer * N/P -

 

Notes:     * L/N – indicates low numbers if less than 5 ATAR-based offers made

# N/P – indicates figure is not published if less than 25 ATAR-based offers made.

Other Admission Options

(For applicants who will be selected on a basis other than ATAR)

Special Entry:

Applicants in any category whose study, work or life experiences have been impacted by disability, illness or family disruption will be given special consideration for admission. Each application will be considered on its merit, based on the evidence supplied by the applicant attesting to the circumstances of the applicant. Applicants for special entry may need to complete written or numerical tasks to assist with assessing eligibility for admission.

How to apply

Advanced standing/academic credit/recognition of prior learning (RPL)

You may be entitled to credit for prior learning, whether formal or informal. Formal learning can include previous study in higher education, vocational education, or adult and community education. Informal learning can include on the job learning or various kinds of work and life experience. Credit can reduce the amount of study needed to complete a degree.

Applicants admitted based on prior higher education study may be eligible for Advanced Standing in the form of credit and/or recognition of prior learning (RPL) under the Torrens University Australia Credit Policy.

  • Students with completed subjects may be eligible for specified credit and/or elective exemptions
  • Students who have completed a qualification at AQF level 5 (diploma) or above may be eligible for block credit (where a block credit agreement exists)
  • Students with a mix of formal study and informal and/or non-formal learning may be eligible for recognition of prior learning in addition to any credit approved.

Credit will not be applied automatically. Applicants must apply for credit and/or RPL as early as possible prior to each study period, with applications not accepted after week 2.

For further information about credit and recognition of prior learning, please see http://www.torrens.edu.au/apply-online/course-credits.

 

 

Campus facilities and services

 

All campuses are designed to provide students with professional spaces in which to learn and work. They have been planned with student study needs in mind with well-equipped accessible learning spaces as well as student breakout areas for group work and spending time with friends.

 

Facilities and Services include:

  • The Customer Service Hub – our friendly and experienced staff can give help and advice about courses, your enrolment and campus life, including all services and activities on campus.
  • Counsellors are available for students to consult with on a range of personal issues
  • Student wireless access throughout the Campus
  • Student break-out and relaxed study spaces for group work
  • Student lounge areas – most with microwaves, kitchenette facilities and vending machines
  • The Learning Hub, home to the Learning Support Team, encompasses Learning Skills A0dvisors, Learning Technology Advisors, and Library & Learning Skills Officers. It provides an integrated, holistic support program for students throughout the study lifecycle within a library/collaborative study environment.

 

The service includes:

  • Support and workshops with highly qualified staff in the areas of Academic skills, Library skills, and Technology skills, both on campus and online.
  • Physical and digital resources relevant to studies, such as books, journals, multimedia, databases
  • Self-check kiosks for library loans and print and copy facilities

 

Success Coaches

Our Success Coaches are industry and education experts who leverage your strengths to align your learning with your broader life purpose. With a focus on career goals, and trained in Gallup Strength methodologies, your Success Coach will take a strengths-based approach to helping you set your learning and career goals.

 

Partnering with you for the duration of your studies, the Success Coach is here to make sense of all of the learning experiences, including readiness for and securing of work integrated learning, placements, internships and opportunities in internal enterprises.  All of our coaches are industry professionals, which will give you that inside edge you’ll need to be successful in your chosen career.

 

Irrelevant of how you like to learn, our coaches are there for you.  Coaching can take place online, or on campus.  Our main priorities are to make sure that you are always well connected and motivated, that you are successfully completing your desired subjects, and that you gain valuable knowledge and experience through participation and engagement, whilst always aligning to your natural talents.

 

 

 

A positive student experience

Torrens University values the importance of a positive student experience, and therefore has robust processes to resolve student complaints.  The Student Complaints Policy, and associated procedures, can be access from the website.

 

Paying for your qualification

 

We offer two payment options for this course:

 

Upfront payment

If you want to complete your qualification debt-free you can choose to pay as you go. This means tuition fees will be invoiced each trimester and payment is required on or before the due date using EFTPOS, credit card or Flywire.

 

FEE-HELP

FEE-HELP is Australian Government’s loan scheme for higher education degree courses.

 

It can assist you in paying for all, or part of, your course fees. Repayments commence via the tax system once your income rises above a minimum threshold ($54,869 in 2016-17). Just like with any other debt, a FEE-HELP debt is a real debt that impacts your credit rating.

 

Further information about FEE-HELP, including eligibility, is available at:

FEE-HELP website

FEE-HELP booklets

 

Austudy and Abstudy

Students enrolled in this course may be eligible for government assistance, such as Austudy or Abstudy.

 

 

COURSE STRUCTURE

 

There are 6 core level 100 subjects and 2 core level 200 subjects

 

COURSE RULES

 

To be awarded this Diploma, students must successfully complete all core subjects, totaling 80 credit points.

 

SUBJECTS

 

Subject details Recommended Study Pattern
Level 100 Core
Subject title, descriptor Full-time Part-time Accelerated

BIZ101 Business Communications

This subject introduces students to the concepts of business communications and transferable academic skills. This subject presents an analysis of the types of communication processes which occur in the internal and external business environment, including an examination of the theoretical underpinning of communication in businesses. Emphasis is placed on writing skills, reports, and presentations, and using technology to communicate. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this subject is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

Trimester 1 Trimester 1 Trimester 1

BIZ102 Understanding People and Organisations

This subject introduces students to the concept of an organisation, and their role within the organisational context. The student will explore the impact of their relationships and emotional intelligence within a business context, as well as developing the skills to foster effective workplace relationships and to learn how to continue to develop and refine these skills in the workplace. Students will gain an understanding of the idea of cultures within organisations, and how their actions interact within these relationships.

Trimester 1 Trimester 2 Trimester 1

MKT101A Marketing Fundamentals

Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, market segmentation, targeting and positioning, the extended marketing mix and ethics in marketing.

Trimester 2 Trimester 3 Trimester 1

MKT103A Integrated Marketing Communications

Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, advertising, personal selling and public relations.

The subject explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.

Trimester 2 Trimester 3 Trimester 1

MKT102A Understanding Advertising

Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today’s complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media.

Trimester 2 Trimester 4 Trimester 2

MKG102 Consumer Behaviour

This subject introduces students to the main aspects of consumer behaviour, including the societal, family and cultural influences on behaviour. The subject examines vital topics such as consumer learning, needs and wants, motivations, perceptions and experience, and specific consumer behaviours and the factors involved in consumer decision making. Students undertaking this unit are encouraged to critically appraise their own buying behaviour, which in turn assists them in acquiring, critically examining, and communicating information from a range of different sources.

Trimester 2 Trimester 4 Trimester 2
Level 200 Core

MKG201 Business-to-Business Marketing

Business-to-business introduces students to the principles of industrial marketing, also known as B2B. The subject highlights the importance of firms in building strong relationships with their corporate clients in the process of value creation.  Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.

Trimester 2 Trimester 5 Trimester 2

MKT202A Marketing and Audience Research

This subject provides students with both theoretical knowledge and practical application of the quantitative and qualitative marketing research process. It begins with the concept of marketing research and the research process. It discusses how to design a research project and define the research question. It identifies primary and secondary data sources, and introduces students to qualitative and quantitative research methods.

Trimester 2 Trimester 6 Trimester 2

 

WHY STUDY AT APM AT TORRENS UNIVERSITY AUSTRALIA?

 

APM was established over 25 years ago by a group of industry professionals, Australian Progressive Marketing. They came to education with a vision to transform students into work-ready professionals by offering them the business skills they needed to embark on successful careers.

 

APM IS MOVING UP

In 2016, APM College of Business and Communication partnered with Torrens University Australia which means every student will now graduate with a university qualification.

 

Torrens University Australia is part of Laureate International Universities, which means APM students will be joining a global network of over 70 institutions, including renowned business schools from around the world.

 

APM students will continue to enjoy the benefits of a specialised business school: small class sizes, dedicated student support, faster and more flexible learning options and lecturers who are connected to industry. Plus, work placement internships provide students with the practical skills and experience on their CV to be in demand with employers once they graduate.

 

And now as a partner of Torrens University Australia, all students graduate with a university qualification, benefiting from wider employment opportunities and recognition.

 

  1. Graduate Job Ready

Every APM Bachelor degree includes 520 hours in APM’s Industry Placement Program industry across the lifespan of your degree, gaining invaluable work experience and business contacts. With a wide range of organisations to select from, we will assist you in finding a placement where you will experience life working in your industry.

 

Because APM graduates are so highly regarded, many internships lead to permanent employment – so you could graduate with a job waiting for you.

 

*If you already have relevant industry experience, you may be exempt from part or this entire subject if you meet the specified requirements.

 

  1. Lecturers and Academic Staff

APM engages lecturers who are industry practitioners with solid experience in their field. Staff are not only educated and qualified in their chosen field, but have industry and corporate experience, giving them a practical knowledge aspect to their teaching. Students not only learn the theory but get to experience their application in the real world, and the knowledgeable staff are always on hand to assist.

 

  1. Strong industry connections

APM at Torrens University courses are designed and delivered by industry practitioners. What you learn is practical, relevant and up-to-date.

 

APM is affiliated with a large number of key industry bodies – making us a strong contender in our field. These bodies include:

 

  • Australian Marketing Institute (AMI)
  • NSW Institute of Sport (NSWIS)
  • Public Relations Institute of Australia (PRIA)
  • International Special Events Society (ISES)
  • Queensland Academy of Sport (QAS)

 

FREQUENTLY ASKED QUESTIONS

 

I haven’t done any formal studying for some time and am concerned about keeping up. Can you help?

Torrens University offers Learning and Academic Skills Unit (LASU) study skills sessions which are useful especially if you are returning to study after a long time or are unfamiliar with the requirements of formal study. These sessions also provide you with tips on studying, making notes, writing assignments and preparing for exams.

 

In addition, APM lecturers and staff are always available for advice. You have the option of deferring individual subjects for up to one year so you can study at a slower pace at no additional cost. Many students who are working full-time choose to commence their studies with just one or two subjects while they are getting used to their new work-study lifestyle. You may always pick up additional subjects in future terms also depending on how much time you have to spare.

 

Is Course Credit available?

Yes, Course Credit is available upon academic approval. For further information please contact a Course and Career Advisor or for more information online visit http://www.think.edu.au/studying-at-think/policies-and-procedures or http://www.torrens.edu.au/about/policies

 

What materials and equipment will I need to provide?

No specific requirements although students will be expected to have access to a computer and the internet

 

Where are the APM campuses located?

Even if you study online, all students are welcome to enjoy the facilities at our campuses in Sydney, Melbourne, Brisbane and Adelaide. Each campus is shared with other Think Education and Torrens University colleges, making it a lively community to learn in.

 

Sydney campus

1-5 Hickson Road,

The Rocks NSW 2000 Australia

 

Located just a few minutes’ walk from Circular Quay, our new Sydney campus opened in February 2015 and is kitted out with modern facilities, open plan teaching spaces and comfortable student lounge areas. As part of Laureate International Universities Australia, APM students share the campus with students from the other schools at Torrens University Australia and with students from William Blue College of Hospitality Management. The campus overlooks the iconic Sydney Harbour Bridge and the Sydney Opera House can be seen from the class rooms.

 

Brisbane campus

90 Bowen Terrace,

Fortitude Valley, Brisbane 4006 QLD

 

Located a short walk from Brunswick St Mall, the Fortitude Valley train station, our Brisbane campus opened in 2014 and is kitted out with modern facilities, on-site café and comfortable student lounge areas. As part of Laureate International Universities Australia, APM students share the campus with students from other schools at Torrens University Australia and other Think Education colleges. The campus is located in Fortitude Valley from its position on the cliffs, overlooks the iconic Story Bridge, and beautiful cliffs to the Brisbane River.

 

Melbourne campus

196 Flinders Street

Melbourne VIC 3000

 

This campus is situated in Flinders Street, right in the heart of Melbourne’s fashionable and trendiest area. As a student, you will enjoy state of the art facilities and a chance to immerse yourself in a creative and stimulating environment.
Melbourne has a reputation as the cultural hub of Australia. This campus is conveniently located close to a multitude of art galleries, restaurants and cafe precincts. It’s also next door to major landmarks such as Federation Square, St Pauls’ Cathedral, Young and Jackson Hotel, the Banana Alley Vaults, the old Herald and Weekly Times building, Melbourne Aquarium and Batman Park – all of which offer a stimulating and colourful range of fashion, food, culture and industry immersion.

 

Adelaide campus

86-92 Wakefield Street

Adelaide 5000 SA

 

The Wakefield campus of Torrens University in Adelaide has been built from the ground up with a single purpose in mind – the student learning experience.

 

Students can take advantage of numerous dedicated study areas, breakout pods and chill-out zones, while having unprecedented access to their learning facilitators – there are no separated, closed-off academic offices in the building. Facilitators hot-desk and share open access with the students so the campus functions as a true democratic learning community.

 

I’m not sure which course is right for me, can you help?

Our Course and Career Advisors are experts in helping you select the right course to match your career aspirations. Give them a call to talk through your options about courses, study mode, study load, course credits and more.

 

CONTACT US

If you have any further questions, please contact your Course and Career Advisors for additional information.

 

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: 1300 880 610 (within Australia)

Phone: +61 2 9492 3203 (International)

Website: www.apm.edu.au

Facebook: facebook.com/apmbusinesscollege

 

Join the Torrens University Australia Facebook Community
www.facebook.com/TorrensUni

 

Torrens University Australia, ABN 99 154 937 005, CRICOS provider number: 03389E. Torrens University Australia is registered as a self-accrediting Australian university by the Tertiary Education Quality and Standards Agency (TEQSA). TEQSA is Australia’s regulatory and quality agency for higher education with the primary aim to ensure students receive a quality education at Australian higher education providers. Information is correct at date of print. TUAMEDECCIS11022016.

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