Advanced Diploma of Marketing
BSB60507 Advanced Diploma of Marketing
Strategic decisions greatly affect a company's future. Advance your strategic skills to the limit – and learn to make key marketing decisions in the demanding corporate world.
This vocational course is aimed at recent school leavers wishing to enter the marketing industry, as well as those ready to either launch or advance their marketing career to the next level.
The BSB60507 Advanced Diploma of Marketing builds on the Diploma of Marketing and offers a pathway to the Bachelor of Business (Marketing). Full-time students can graduate in just 20 weeks, plus breaks.
Marketing professionals acquire the leadership skills to make major strategic decisions in the corporate world. It concentrates on marketing theories, the responsibilities of marketing and engaging and influencing target audiences. Workshops are a chance to specialise in areas such as experiential or promotional marketing.
| Course Qualification | 2011 Intakes | VET FEE-HELP Available |
|---|---|---|
|
Advanced Diploma of Marketing |
February, April, July and October |
|
| Course Duration | Study Options | Internship/Field work |
|
20 weeks full-time |
Australian Students: |
200 hours (Optional) |
Entry requirements for this course.
Articulation Pathway Opportunities
Want to go on to further study? Then use this course as a pathway into a Bachelor of Business degree. You could complete the BSB60507 Advanced Diploma of Marketing and a Bachelor of Business in as little as two years of study! Contact us for more details.
Day in the life of a Marketing Director
Marketing directors have strong analytical skills to oversee a company's marketing strategy. They analyse market segments to assess who will buy their products and how they are best to sell to an individual group. Great at working under pressure, they focus on the market potential and profitability of a product and continually develop and implement strategies to develop and maximise the sales of a product.
Promising Career Outcomes
You will possess detailed marketing knowledge to work in any of these challenging roles. To advance your career opportunities we would highly recommend studying for the Bachelor of Business (Marketing).
- Marketing Director
- Marketing Strategist
- National or Regional Marketing Manager.
Course Units
- Develop and Manage the Marketing Plan
- Managing Finances
- Manage Market Research
- Project Management
- Introduction to Management
- Manage the Marketing Process
- International Marketing
