Bachelor Of Business Marketing
Bachelor Of Business Marketing
Great marketers use the power of persuasion to give customers what they want. Win customers over by influencing target audiences and gain the skills for your marketing career to soar.
The Bachelor of Business (Marketing) is excellent preparation for marketing professionals wishing to take their marketing career to the next level. Just as it is ideal for people who want to break into the marketing industry from another sector as well as recent school leavers.
This stimulating course is for those wanting to pursue a marketing career in the sectors of fast-mover consumer goods to sports and entertainment and beyond. It explores the significant role and nature of marketing in contemporary business environment. Equally, it teaches how to engage target audiences and apply marketing theories and practices across a range of contexts.
| Course Qualification | 2011 Intakes | FEE HELP Available |
|---|---|---|
|
Bachelor of Business (Marketing) |
March, July and October |
|
| Course Duration | Study Options | Campus Locations |
|
2 years full-time, 4 years part-time |
Australian Students: |
Sydney and Brisbane |
Entry requirements for this course.
Exit Qualifications
If you complete the 100 level units in this course, you may be eligible to exit this qualification with a Diploma of Business.
If you complete the 100 and 200 level units in this course, you may be eligible to exit this qualification with an Advanced Diploma of Business (Marketing). Contact us for more details.
Day in the life of a Marketing Manager
They create and position products for success through awareness and promotion. Combining creative and conceptual work, they coordinate the marketing activities of a company through marketing campaigns, marketing plans and marketing programs. They often work closely with regional marketing and sales teams and analyse and interpret data regarding consumer patterns, preferences and trends.
Stimulating Career Outcomes
As a graduate of this course you will have the specific skills and knowledge required to work in any of these diverse marketing roles.
- Marketing Manager
- Channel Manager
- Brand Manager
- Assistant Product Manager
- Marketing Consultant
- Media Planner.
Course Units
Level 100
- MGT101 Management Principles and Practices
- ACC101 Fundamentals of Management Accounting and Business Finance
- ECO101 Economics in a Business Environment
- MKT101 Understanding Marketing
- ADV101 Understanding Advertising
- PRN101 Understanding Public Relations
- MKT102 Introduction to Consumer Behaviour
- MKT103 Marketing Communications
Exit Qualification: Diploma of Business
Level 200
- ACC201 Introduction to Applied Finance
- STAT201 Introduction to Quantitative Methods
- LAW201 Introduction to Business Law
- IND201 Industry Engagement
- ADV201 Brand Building
- MKT201 Marketing and Audience Research
- MKT202 Marketing Strategy
- MKT203 Business-2-Business Marketing
- MKT204 Service Marketing
Exit Qualification: Advanced Diploma of Business (Marketing)
Level 300
- MGT301 Corporate Social Responsibility
- MGT302 Strategic Management
- IND301 Industry Placement
- MKT301 International Marketing
- MKT302 Digital Marketing
- Elective 1 Level 300 Approved Study
- Elective 2 Level 300 Approved Study
Elective subjects
- MGT305 Small Business Management
- MGT306 Learning and Development
- MGT307 Sales and Promotion
