Bachelor of Business Public Relations
Bachelor of Business (Public Relations)
Good or bad publicity can make or break a business. Learn to sway public opinion and execute PR campaigns that successfully protect a company's reputation in the eyes of the public.
The Bachelor of Business (Public Relations) is for those working in the public relations sector and looking to formalise their experience. At the same time, it's for people eager to enter the public relations industry and recent school leavers with an interest in public relations. It prepares emerging public relations specialists for a challenging career in which they engage, communicate and influence a range of audiences.
This degree was specifically designed to help emerging public relations professionals develop the skills and competencies to meet the increasingly demanding role of a Public Relations Manager. It brings together communications strategies and current technologies to maximise the impact of messages and teaches you how to act ethically and sensitively to the needs and requirements of the target audience.
CRICOS Course Code: NSW 072179D, NSW 071678K (Accelerated), QLD 070813E (Accelerated).
| Course Qualification | Intakes | FEE HELP Available |
|---|---|---|
|
Bachelor of Business (Public Relations) |
March, July and October |
|
| Course Duration | Study Options | Campus Locations |
|
2 years full-time, 4 years part-time |
Australian Students: |
Sydney and Brisbane |
Entry requirements for this course.
Exit Qualifications
If you complete the 100 level units in this course, you may be eligible to exit this qualification with a Diploma of Business.
If you complete the 100 and 200 level units in this course, you may be eligible to exit this qualification with an Advanced Diploma of Business (Public Relations). Contact us for more details.
Day in the life of a PR Manager
PR Managers advise management on communication issues and promote good information flow via internal communications. Aware of current affairs, they work under pressure to deal with media enquiries, attend media briefings, write urgent press releases and arrange interviews with journalists. In the event of bad publicity, they do everything they can to minimise damage to a company's reputation.
Prosperous Job Prospects
As an emerging public relations professional you will have the skills to work in these stimulating roles:
- Publicity of Public Affairs Officer
- PR Assistant/Manager
- PR and Communications Officer/Manager
- Senior Management
- General Management roles.
Course Units
Level 100
- MGT101 Management Principles and Practices
- ACC101 Fundamentals of Management Accounting and Business Finance
- ECO101 Economics in a Business Environment
- MKT101 Understanding Marketing
- ADV101 Understanding Advertising
- PRN101 Understanding Public Relations
- MKT102 Introduction to Consumer Behaviour
- MKT103 Marketing Communications
Exit Qualification: Diploma of Business
Level 200
- ACC201 Introduction to Applied Finance
- STAT201 Introduction to Quantitative Methods
- LAW201 Introduction to Business Law
- IND201 Industry Engagement
- ADV201 Brand Building
- MKT201 Marketing and Audience Research
- PRN201 Public Relations Strategy
- PRN202 Introduction to Public Relations Writing
- PRN203 Issues Management
Exit Qualification: Advanced Diploma of Business (Public Relations)
Level 300
- MGT301 Corporate Social Responsibility
- MGT302 Strategic Management
- IND301 Industry Placement
- PRN301 International Public Relations
- PRN302 Advanced Public Relations Writing
- Elective 1 Level 300 Approved Study
- Elective 2 Level 300 Approved Study
Elective subjects
- MGT305 Small Business Management
- MGT306 Learning and Development
- MGT307 Sales and Promotion
Please complete the form below to submit your enquiry. One of our experienced Course and Careers Advisers will contact you to provide you with further information. In addition, you will also be provided with a link to download our prospectus.
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