Marketing Courses

Marketing is the practice of creating, communicating and delivering offerings in a competitive and fast-paced business world of private and public sector organisations.

Whether you are studying a Bachelor or Business (Marketing) or a Diploma of Marketing at APM, our lecturers will equip you with a unique point of difference critical to creating value for companies and its stakeholders.

APM offers marketing courses in Sydney and Brisbane. We also offer marketing courses online if you prefer a more flexible study option.

Some of the core skills that APM's Marketing courses can offer you include:

  • Problem-solving
  • Creativity
  • Communication skills
  • Leadership & team work
  • Understanding of traditional and digital channels
  • Able to develop brand loyalty
  • Able to execute strategic marketing campaigns
  • Jobs in marketing
  • Understanding consumer behaviour
  • Customer relationship management
  • Business-to-business Marketing

Vocational Education Diploma

Diploma of Marketing focuses on learning marketing skill and dedicates more hours to applied, practical and hands-on time - giving you a competitive advantage in the workforce. Use it as an entry-point into your career in marketing or as a stepping stone into the Bachelor of Marketing.

BSB51207 Diploma of Marketing

LengthStudy modesCRICOSVET FEE-HELP
32 weeks
(full time)

52 weeks
(part time)
The Rocks Campus

Flexible online study

Blended - online and on campus
NSW 062178E
NSW 071677M (Accelerated)
QLD 070811G (Accelerated) 
Full diploma details »
Yes.
Australian students only.

Skills you'll learn

  • Identifying and evaluating marketing opportunities
  • Interpreting market trends and developments
  • Establishing and adjusting the marketing mix
  • Implementing and monitoring marketing activities
  • Running a marketing audit
  • Analysing consumer behaviour
  • Planning e-marketing communications
  • Managing fundraising and sponsorship. 

Interested in applying for next trimester?

Higher Education Degree

APM's marketing degree, the Bachelor of Business (Marketing) offered by APM is a university equivalent Higher Education course fully accredited by the regulatory bodies. The emphasis is on a knowledge and skills-based approach to learning. All course lecturers are industry experts and experienced educators, while the Industry Placement Program and career development components of the degree provide invaluable work experience, helping you to be a cut above the rest to employers.

BSB51207 Diploma of Marketing

LengthStudy modesCRICOSVET FEE-HELP
2 years
(full time accelerated)

3 years
(full time standard)

4 years
(part time accelerated)
The Rocks Campus

Brisbane Campus

Flexible online study

Blended - online and on campus
NSW 062178E 
NSW 071677M (Accelerated)
QLD 070811G (Accelerated)
Full bachelor details »
Yes.
Australian students only.

Skills you'll learn

  • Engaging and influencing target audiences
  • Applying marketing theories and practices in a range of industry contexts
  • Broad marketing knowledge that enables you to pursue a career across a range of sectors and industries.

To complement your marketing studies you might also be interested in our event management courses. In addition we have a public relations degree and bachelor of business degree which you can pursue.

Want to know more?