Marketing Courses, Marketing Qualifications, Training

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Date: 29/8/2008

Advanced Diploma of Business (Marketing)

This course has been developed for people wanting a career in business, marketing or management. It is a business course that specialises in marketing, giving you an appreciation and understanding of all the important elements that combine to result in a successful business.

1-year daytime study including access to APM’s Internship Program

By successfully completing all components of this course, students will exit with 3 nationally endorsed qualifications:

BSB40701 Certificate IV in Business (Marketing)

BSB50701 Diploma of Business (Marketing)

BSB60601 Advanced Diploma of Business (Marketing)

Graduates are entitled to use the letters Adv. Dip Bus (Mktg) after their name and can apply for professional membership with the Australian Marketing Institute.
This qualification contributes to the prestigious Certified Practicing Marketer status with the Australian Marketing Institute.

Subjects Studied

Marketing Fundamentals
Consumer Behaviour
PR Fundamentals
Business Dynamics
Accounting Principles & Interpreting Financial Reports
Presentation Skills
Sponsorship
Integrated Marketing Communications
New Media Marketing
Establish and Manage the Marketing Mix
Strategic Marketing Management
Event Development and Planning
Relationship Marketing
Marketing Elective I
Marketing Elective II
Media Training
Business and Professional Writing
Career Development and Planning
International Marketing
Develop and Manage Marketing Plan
Creative Thinking
Basic Computer Applications
Internship Program