Advertising Courses, Qualifications and Training

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Date: 29/8/2008

BSB60601	Advanced Diploma of Business (Marketing)
	major in Advertising

This course has been developed for people wanting a career in business, marketing, or management - specialising in the advertising industry. It covers the essentials of marketing, business, public relations, and media, as well as looking at all the important elements that make up successful advertising agencies and integrated marketing communications agencies.

1-year daytime study including access to APM’s Internship Program
* certain specialist advertising subjects are conducted in the evening.

The Advertising Federation of Australia advised on the content and has approved this course.

By successfully completing all components of this course, students will exit with 3 nationally endorsed qualifications:

BSB40701 Certificate IV in Business (Marketing)

BSB50701 Diploma of Business
(Marketing)

BSB60601 Advanced Diploma of Business (Marketing) major in Advertising

Graduates are entitled to use the letters Adv. Dip Bus (Mktg) after their name and can apply for professional membership with the Australian Marketing Institute.
This qualification contributes to the Prestigious Certified Practicing Marketer status with the Australian Marketing Institute.

Subjects Studied

Marketing Fundamentals
Consumer Behaviour
PR Fundamentals
Business Dynamics
Accounting Principles
Managing the Pitch
Sponsorship
Integrated Marketing Communications
New Media Marketing
Establish and Manage the Marketing Mix
Strategic Marketing Management
Event Development and Planning
Direct Marketing
Media Training
Business and Professional Writing
Career Development and Planning
International Marketing
Develop and Manage a Marketing Plan
Creative Thinking
Introduction to the Ad Business
Advertising Research & Strategy
Introduction to Creative
Account Management Principles
Advertising Communications Channels
Basic Computer Applications
Internship Program