Event Management Courses, Qualifications, Training

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Date: 29/8/2008

BSB60601	Advanced Diploma of Business (Marketing)
	major in Event Management

This course has been developed for people wanting a career in business, marketing, or management - specialising in the event management industry. It covers the essentials of marketing, business, public relations, and event organising, as well as looking at all the important elements that make up successful businesses in the event management industry.

1-year daytime study including access to APM’s Internship Program

By successfully completing all components of this course, students will exit with 3 nationally endorsed qualifications:

BSB40701 Certificate IV in Business (Marketing)

BSB50701 Diploma of Business (Marketing)

BSB60601 Advanced Diploma of Business (Marketing) major in Event Management

Graduates are entitled to use the letters Adv. Dip Bus (Mktg) after their name and can apply for professional membership with the Australian Marketing Institute.
This qualification contributes to the prestigious Certified Practicing Marketer status with the Australian Marketing Institute.
APM will pay for you to become a student member of the Festivals and Events Association for the duration of your studies.

Subjects Studied

Marketing Fundamentals
Consumer Behaviour
PR Fundamentals
Business Dynamics
Accounting Principles
Presentation Skills
Establish and Manage the Marketing Mix
Strategic Marketing Management
Integrated Marketing Communications
Event Sponsorship and Financing
Events Law
Event Project Management
International Marketing
Relationship Marketing
Develop and Manage a Marketing Plan
Business and Professional Writing
Career Development and Planning
Media Training
Spectator Management
Creative Thinking
Basic Computer Applications
Internship Program

Additional study pathways with APM
Graduates of the Advanced Diploma of Business (Marketing) major in Event Management can undertake APM’s specialist Diploma of Event Management.

As this Diploma is drawn from the Tourism and Hospitality industries, it provides additional specific event management skills that are not contained within the marketing and business focus scope of the Advance Diploma of Business (Marketing) major in Event Management qualification.