BSB60601 Advanced Diploma of Business (Marketing)   major in Digital and Interactive Marketing

This course has been developed for people wanting a career in business, marketing, or management - specialising in the digital and interactive marketing industry. It covers the essentials of marketing, business, public relations, and advertising, as well as looking at all the important elements that make up successful digital and interactive marketers and communications agencies. 1-year daytime study including access to APM's Internship Program Approved by the Australian Interactive Media Industry Association

BSB40701 Certificate IV in Business (Marketing)

BSB50701 Diploma of Business (Marketing)

BSB60601 Advanced Diploma of Business (Marketing)major in Digital and Interactive Marketing

• Graduates are entitled to use the letters Adv. Dip Bus (Mktg) after their name and can apply for professional membership with the Australian Marketing Institute.
  
  
• This qualification contributes to the prestigious Certified Practicing Marketer status with the Australian Marketing Institute.

Subjects Studied

Marketing Fundamentals Consumer Behaviour PR Fundamentals Business Dynamics Accounting Principles and Interpreting Financial Reports Presentation Skills Establish and Manage the Marketing Mix Event Development and Planning Media Training Creative Thinking International Marketing Relationship Marketing Develop and Manage a Marketing Plan Business and Professional Writing Career Development and Planning Marketing Elective I Marketing Elective II Basic Computer Applications Mobile Marketing Search and Web Marketing Emerging Technologies Developing eStrategies Internship Program