Sport Management and Marketing Courses and Training

Home | Study Options | Full Time Study

Date: 29/8/2008

BSB60601	Advanced Diploma of Business (Marketing)
	major in Sport Management & Marketing

This course has been developed for people wanting a career in business, marketing, or management - specialising in the sports industry. It covers the essentials of marketing, business, athlete management, and sport management, as well as looking at all the important elements that make up successful businesses in the sport management and sport marketing industries.

1-year daytime study including access to APM’s Internship Program

By successfully completing all components of this course, students will exit with 3 nationally endorsed qualifications:

BSB40701 Certificate IV in Business (Marketing)

BSB50701 Diploma of Business (Marketing)

BSB60601 Advanced Diploma of Business (Marketing) major in Sport Management & Marketing

Graduates are entitled to use the letters Adv. Dip Bus (Mktg) after their name and can apply for professional membership with the Australian Marketing Institute.
APM pays for student membership at the Institute of Sports Management for the duration of the course
This qualification contributes to the prestigious Certified Practicing Marketer status with the Australian Marketing Institute

Subjects Studied

Marketing Fundamentals
Consumer Behaviour
PR Fundamentals
Business Dynamics
Accounting Principles
Presentation Skills
Establish and Manage the Marketing Mix
Strategic Marketing Management
Integrated Marketing Communications
Managing Sports Events (Introduction)
Sports Law
Managing and Coordinating Sports People
Sports Sponsorship
Managing Sports Events (Advanced)
Relationship Marketing
Business and Professional Writing
Career Development and Planning
International Marketing
Develop and Manage Marketing Plan
Creative Thinking
Sports Media Training
Basic Computer Applications
Internship Program