Public Relations Courses, PR Qualifications, Training

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Date: 29/8/2008

BSB60601	Advanced Diploma of Business (Marketing)
	major in Public Relations

This course has been developed for people wanting a career in public relations. It highlights the close link between public relations, marketing and communication, as well as teaching you key business and management skills.

1-year daytime study including access to APM's Internship Program.

By successfully completing all components of this course, students will exit with 3 nationally endorsed qualifications:

BSB40701 Certificate IV in Business (Marketing)

BSB50701 Diploma of Business (Marketing)

BSB60601 Advanced Diploma of Business (Marketing) major in Public Relations

Graduates are entitled to use the letters, Adv.Dip Bus(Mktg) after their name and can apply for professional membership with the Public Relations Institute of Australia.
This qualification contributes to the Continuing Professional Development status with the Public Relations Institute of Australia.

Subjects Studied

Marketing Fundamentals
Consumer Behaviour
PR Fundamentals
Business Dynamics
Accounting Principles & Interpreting Financial Reports
Presentation Skills
Sponsorship
Integrated Marketing Communications
New Media Marketing
Establish and Manage the Marketing Mix
Strategic Marketing Management
Event Development and Planning
Relationship Marketing
Media Training
PR Communication Management
PR Specialist Areas
Business and Professional Writing
Career Development and Planning
International Marketing
Develop and Manage Marketing Plan
Creative Thinking
Basic Computer Applications
Internship Program