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BSB50701 Diploma of Business (Marketing)

This course has been developed for people wanting a career in business, marketing or management. It is a business course that specialises in marketing, giving you an appreciation and understanding of all the important elements that combine to result in a successful business.

1-year evening study 2 nights per week plus the occasional Saturday class.

By successfully completing all components of this course, students will exit with 2 nationally endorsed qualifications:
  • BSB40701 Certificate IV in Business (Marketing)
  • BSB50701 Diploma of Business (Marketing)
  • Graduates are entitled to use the letters Dip. Bus (Mktg) after their name.
  • This qualification contributes to the prestigious Certified Practicing Marketer status with the Australian Marketing Institute.
Subjects Studied
Marketing Fundamentals
Consumer Behaviour
Presentation Skills
PR Fundamentals
Business Dynamics
Accounting Principles
Establish and Manage the Marketing Mix
Integrated Marketing Communications
Marketing Elective I - Direct Marketing
Sponsorship
New Media Marketing
Strategic Marketing Management
Marketing Elective II - Creating Marketing Plans