This course has been developed for people wanting a career in business, marketing, or management - specialising in the event management industry. It covers the essentials of marketing, business, public relations, and event organising, as well as looking at all the important elements that make up successful businesses in the event management industry. 1-year evening study 2 nights per week plus the occasional Saturday class OR 1 year Saturday class plus and the occasional Sunday By successfully completing all components of this course, students will exit with 2 nationally endorsed qualifications: BSB40701 Certificate IV in Business (Marketing) BSB50701 Diploma of Business (Marketing) major in Event Management

• Graduates are entitled to use the letters Dip. Bus (Mktg) after their name.
  
  
• This qualification contributes to the prestigious Certified Practicing Marketer status with the Australian Marketing Institute.

Subjects Studied

Marketing Fundamentals Consumer Behaviour Presentation Skills PR Fundamentals Event Sponsorship and Financing Accounting Principles Establish and Manage the Marketing Mix Integrated Marketing Communications Event Project Management Business Dynamics Strategic Marketing Management Events Law

As this Diploma is drawn from the Tourism and Hospitality industries, it provides additional specific event management skills that are not contained within the marketing and business focus scope of the Diploma of Business (Marketing) major in Event Management qualification
.