Sport Management and Marketing Courses and Training

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Date: 29/8/2008

BSB50701	Diploma of Business (Marketing)
	major in Sport Marketing

This course has been developed for people wanting a career in business, marketing, or management - specialising in the sports industry. It covers the essentials of marketing, business, athlete management, and sport management, as well as looking at all the important elements that make up successful businesses in the sport management and sport marketing industries.

1-year evening study 2 nights per week plus the occasional Saturday class

By successfully completing all components of this course, students exit with 2 nationally endorsed qualifications:

BSB40701 Certificate IV in Business (Marketing)

BSB50701 Diploma of Business (Marketing) major in Sport Marketing

Graduates are entitled to use the letters Dip. Bus (Mktg) after their name.
APM pays for student membership at the Institute of Sports Management for the duration of the course.
This qualification contributes to the prestigious Certified Practicing Marketer status with the Australian Marketing Institute.

Subjects Studied

Marketing Fundamentals
Consumer Behaviour
Presentation Skills
PR Fundamentals
Accounting Principles
Establish and Manage the Marketing Mix
Integrated Marketing Communications
Managing Sports Events (Introduction)
Managing and Coordinating Sports People
Business Dynamics
Strategic Marketing Management
Sports Law