Graduate outcomes

Based on your qualification and previous experience, graduates can expect to enter the industry at a junior to middle management level.

MARKETING

Working in a marketing position, you will learn about customers, organisations and how things work. You’ll work with products or services and may be required to liaise with advertising, digital and PR agencies in an effort to communicate with your customers. 

Typical roles could include:

• Marketing Assistant/Co-ordinator/Manager/Director
• Product Manager
• Channel Manager
• Brand Manager
• Senior Management/General Management roles

ADVERTISING

There are two sides to the advertising world – the creative and the account side. All types of organisations are spending big dollars across diverse channels to communicate with their customers so expect a fast, action orientated career. 

Typical roles could include:

• Account Assistant/Executive/Manager/Director
• Media Buying Assistant/Manager
• Advertising Sales Assistant/Manager
• Senior Account Manager
• Agency Director

PUBLIC RELATIONS

Public relations is a growth area which helps companies and not-for-profits cut through the ambient noise with interesting ideas like events, experiential marketing, cause related marketing and clever internet based interactions to name a few. Your relationships will drive your success. 

Typical roles could include:

• PR Assistant/Manager/Director
• PR and Communications Officer/Manager/Director
• Senior Management/General Management roles

Event Management

Event management careers can start within general businesses, not-for-profit organisations, event planning agencies, PR agencies, government bodies and most industry associations. It’s an exciting and fast paced career.

Typical roles could include:

• Event Assistant/Co-ordinator/Manager/Director
• Meeting and Conferences Assistant/Manager

Entertainment and Marketing Management

Entertainment marketing is the process where organisations let people know about celebrities or events and promote them to generate interest and business. Careers can start within theatre groups, entertainment marketing agencies, model/talent agencies, record labels, television, production companies and performance venues.

Typical roles could include:

• Marketing Assistant/Co-ordinator/Manager/Director
• Production Assistant/Co-ordinator/Manager/Director
• Talent Assistant/Co-ordinator/Manager/Director
• Agency Manager/Director
• Senior Management/General Management roles

Sports Marketing and Management

Sports marketers are responsible for marketing a sport, a club, a player or an event. You may find yourself working for a sports club/team, sporting association or a sports marketing/ management firm.

Typical roles could include:

• Marketing Assistant/Co-ordinator/Manager/Director
• Talent Assistant/Co-ordinator/Manager/Director
• Agency Manager/Director
• Senior Management/General Management roles

Journalism

As a journalist, you’ll write and report on all kinds of stories, and be an editor, writer, even photographer, all at the same time. Roles in journalism are as varied as the news around us, from working at the forefront of journalism as a broadcaster, to magazine journalism, photo journalism and news production.

Typical roles could include:

• Cadet Journalists
• News Reporters/Readers
• TV Journalists/Researchers/Producers/Presenters
• Radio Presenters/Journalists/Announcers/DJs/Producers
• Feature Writers
• Magazine/Newspaper Editors.