When people say the word “marketing” many think it is advertising. In fact advertising is one of the many tools marketers use to achieve their objectives. Marketing is all about knowing what people want and trying to satisfy that want. You have to understand why people buy what they do, and why they don’t buy other products. You may need to create new products, change your existing ones or change the way the product is offered to potential customers. How do you let people know what you have to offer and entice them to buy your product? That’s where the various marketing tools come into play. They include advertising, direct marketing, sales promotions, public relations, sampling and many more.

What is Sport Management & Marketing?
The area of sport management, sport marketing, and player management are all very closely related. As with general marketing, you are responsible for the management and promoting of a product. However in this case the product could be a sport, a club, a player or a sporting event. Strategies have to be developed and marketing tools used to achieve your objectives. It is all about getting people wanting to be associated with your sport, club or athlete rather than others. You would look at identifying how you can raise awareness and interest in your product to attract participants, sponsors or even government financial assistance.

What is Entertainment & Music Management?
Entertainment marketing is the process where organisations involved in the entertainment industry let people know about their organisation, celebrities or events and promote them to generate interest and business. Entertainment covers the spectrum of musical acts, theatre and performance, fashion and model agency talent, comedy acts or even television and cinema. Sometimes known as arts marketing, this specialist field of marketing relies on you to represent and communicate an experience rather than a product. You work with intangibles – experiences and emotions, and therefore must provide an insight into the feeling, passion or excitement that artistic talent can impart.

What is Advertising?
Advertising informs, persuades, competes and entertains. It informs consumers about products and services or persuades them to change their behaviour. It competes with a myriad of other messages directed at the consumer. Advertising appears in mainstream media such as TV, press, magazines, cinema, outdoor and radio. It also appears in new media such as websites and even in unexpected places such as ATMs, fridge magnets, screen savers, T-shirts or coffee mugs. The strategic planners or account executives don’t develop the creative executions themselves. Their role is to develop the strategies, work with the other departments in the agency and be the link between the agency and the client.

What is Digital & Interactive Marketing?
With the dramatic rise in the development of marketing communication technologies, organisations are faced with the dilemma of how to leverage these emerging technologies. Interactive and digital media are leading this marketing charge and are now an important component within the marketing mix. They offer marketers and consumers new and exciting ways to communicate. Going interactive and digital is more than just a state of mind and a web page, it is the integration of interactive marketing strategies using the power of technology and innovation to drive an organisation’s competitive advantage. Using SMS, email, mobile and online marketing strategies marketers are seizing the opportunities to connect and reconnect with their customers, to anticipate their needs and respond in real time.