Public Relations is all about creating awareness,
educating and influencing opinion about your company, product
or service. PR is often thought of as publicity but it is more
than that. It is a way that companies communicate with their
audience, which may be customers, government, or its own staff.
Writing media releases and sending them to journalists is a
frequently used tool. PR practitioners also get involved in
crisis management ie. minimizing the damage to the company’s
reputation when something goes wrong. And of course there is
publicity, which is about getting positive coverage in the media
for your product, service, event or company.
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