A Bachelor of Business (Public Relations) gives you business skills in public relations strategy, writing, international PR, brand building and audience research.
You will learn about strategic management, relationship management and crisis management and become familiar with ethics, consumer behaviour, corporate responsibility and communications. Economics, law in business, marketing and advertising are also covered in this degree.
| Length | Study modes | Entry Requirements | CRICOS | FEE-HELP |
|---|---|---|---|---|
| 2 years (full time accelerated) 3 years (full time standard) 4 years (part time accelerated) |
North Sydney campus Brisbane campus Flexible online study Blended - online and on campus |
ATAR of 63.40 or the equivalent qualification and mark if you have completed your study in another country. UAI or OP results are also applicable. You can be assessed individually based on previous work/study experience. Find out now if you're eligible | NSW 064818F NSW 071675B (Accelerated) QLD 070814D (Accelerated) |
Yes. Australian students only. |
| Orientation | Trimesters | Exams | Holidays | |
|---|---|---|---|---|
| Trimester 1 | 4 Feb 2013 | 11 Feb - 3 May | 6 May - 10 May | 13 May - 31 May |
| Trimester 2 | 27 May 2013 | 3 Jun - 23 Aug | 26 Aug - 30 Aug | 2 Sep - 20 Sep |
| Trimester 3 | 16 Sep 2013 | 23 Sep - 13 Dec | 16 Dec - 20 Dec | 23 Dec - 31 Jan |
Most public relations degree subjects are offered online and on-campus, so you can do one option – or a mix of both. A Course and Careers Adviser can help you work out a schedule that suits your lifestyle and commitments.
For more detailed information about the subjects offered through this course, send us an online enquiry and one of our expert consultants will get in touch.
Our courses are designed to accommodate change. So if you need to finish studying sooner than you’d expected and still want a qualification, or would like to accelerate a diploma into a degree, we can help you.
There are exit points within the degree. Upon completion of Level 1 subjects you will qualify for a fully accredited Diploma of Business. Upon completion of Level 2 subjects you will qualify for the Advanced Diploma of Business (Public Relations). Upon completion of level 3 you will qualify for the Bachelor of Business (Public Relations).
The classes are really interactive and while I've had an opportunity to study both online and on-campus, I prefer the face-to-face format as I feel the classroom environment provides a better learning experience for me.Jason Reed | Current Student, Bachelor of Business (Public Relations)
APM Bachelor Degrees are university-equivalent Higher Education courses - which means that the emphasis is on knowledge and skills-based approach to learning. All course lecturers are industry experts and experienced educators, while the Industry Placement Program and career development components of the degree provide invaluable work experience, helping you stand out to employers. To be eligible for a degree, you need to have completed Year 12 and gained a minimum ATAR of 63.4 (or the equivalent if you are from another country). You can also apply based on your relevant work experience or previous study.
APM Diplomas are Vocational Education (VET) courses, which are shorter in length than Bachelor Degrees and provide pathways to further study. These programs focus on skill-based approach to learning with more hours dedicated to applied, practical, hands-on learning. APM’s VET courses are based on National Training Packages, which are updated regularly in consultation with relevant industry bodies. They incorporate the same curriculum across all study locations, while internships, lecturers, and a high level of industry consultation help to give you the competitive edge over other VET graduates. To be eligible for a diploma, you need to have completed Year 10 (or the equivalent if you are from another country). You can also apply based on your relevant work experience or previous study.
This will depend on how many subjects you choose to study each trimester. Part-time and full-time options are available in this course. Many students who already work successfully manage a part-time schedule – especially if they blend campus and online study. A Course and Careers Adviser can help you work this out.
Yes – you might be eligible. If you have previously studied or worked in the field that your course relates to, you can apply to receive a course credit that can potentially shorten the length of your APM degree or diploma. Each application is assessed individually and your experience must match the learning outcomes of the subject/s covered. Read more about Recognition of Prior Work or Study.
Yes! Many of our students are from other countries. You can either study this course online or apply to study in Australia through the Australian government. Learn more about studying in Australia.
Timetables are confirmed at the beginning of every semester, based on your enrolled subjects for that period.
Australian students have until the third week of the trimester to decide if that subject is right for you. International students will need to talk to a Course and Careers Adviser about their situation.
As an APM bachelor degree student you will take part in our Industry Placement Program where you will gain experience in your chosen profession and get solid insights into modern work-force performance and expectations.
The program is fully supported by our Careers and Industry Consultant and a great chance to network and set yourself up for the future!
In PR you will produce media briefings, media releases and publicity events, and use your strong communication skills to analyse, predict and implement strategies that enhance the image of your client.
Find out more about careers in public relations »
Our team of friendly advisers are highly experienced in answering your questions about finding the right course and subjects, and helping you make the right decision about starting or furthering your career. Simply send them your question online or call directly on 1300 880 610 (free call from within Australia).
Think: Colleges Pty Ltd trading as APM College of Business and Communication, ABN 93 050 049 299, RTO No. 0269, HEP No. 4375, CRICOS Provider Code: NSW 00246M, QLD 03107J.
