Diploma Of Marketing
BSB51207 Diploma of Marketing
Marketing plays a crucial part of any business. Discover how marketing contributes to the success of an organisation and gain the confidence to progress your marketing studies to the next level.
The BSB51207 Diploma of Marketing provides a focused pathway towards higher-level marketing study and is ideal for recent school leavers wishing to enter the marketing sector. It also targets those working in the marketing industry and people wanting to hit the ground running in an entry-level marketing role.
This vocational course is the foundation to the Advanced Diploma of Marketing and offers entry level employment in the marketing industry. Full-time students can study on campus or online and graduate in just 20 weeks, plus breaks!
It introduces emerging marketing professionals to the role of marketing in a contemporary business environment by critically reflecting on the responsibilities of marketing. It examines marketing activities, industry trends, marketing opportunities, consumer behaviour and the marketing mix. While industry-led development workshops offer a chance to develop knowledge and skills in a specific area of marketing.
| Course Qualification | 2011 Intakes | VET FEE-Help Available |
|---|---|---|
|
Diploma of Marketing |
February, April, July and October |
 |
| Course Duration | Study Options | Campus Locations |
|
20 weeks full-time, 40 weeks part-time |
Australian Students: |
Sydney, Brisbane and Online |
Entry requirements for this course.
Articulation Pathway Opportunities
Want to go on to further study? Then use this course as a pathway into a Bachelor of Business degree. You could complete the BSB51207 Diploma of Marketing and a Bachelor of Business in as little as two years of study! Contact us for more details.
Day in the life of a Marketing Coordinator
Marketing Executives promote products or services to specific target markets. They market existing products, create new products according to demand and develop markets for new products or services. Important decisions are made on product packaging and pricing, while creative and analytical skills are used to respond to opportunities and threats in the marketing environment.
Introductory Career Outcomes
As a graduate you will have the knowledge and skills to secure an entry-level marketing role. To enhance your opportunities further we would recommend studying the BSB60507 Advanced Diploma of Marketing.
- Marketing Executive
- Marketing Officer
- Assistant Product Coordinator
- Marketing Assistant.
Course Units
- Advertising Fundamentals
- Conduct a Marketing Audit
- Consumer Behaviour
- Plan E Marketing Activities
- Implement Marketing Activities
- Introduction to Marketing
- Interpret Market Trends and Development
